Bathroom Hardware: "Three major drawbacks" appear behind the market

Sanitary ceramics, as an integral part of the domestic ceramics market, has grown very strongly in recent years. In the market development, there are also some problems, uneven high-middle and low-end products, product expansion is boundless, subdivision advantage is quite ignored is the current domestic sanitary ware ceramics companies generally exist three major drawbacks.

Experts from the China Building Sanitary Ceramics Industry Association stated that establishing a scientific and unified corporate competitive development strategic plan, making fine-grained products, and selecting a personalized market in line with its own positioning is the only way for domestic sanitary companies to increase their brand competitiveness.

First: Misalignment of various documents The current phenomenon in the domestic sanitary ware industry is that a company often launches brands with multiple grades, such as high school, low school, etc. Sanitary companies have launched multiple brands of different grades without confidence and patience. Ability to do them well.

In response to the current competition situation in the sanitary ware market, experts appealed that domestic sanitary ware companies have come to the stage of “reluctantly cutting off love” and that they can no longer hope to rely on quantity to “survive” and win. It is understood that Wrigley and other domestic first-line brands have begun to establish a scientific, accurate, and specific brand strategic planning and positioning, is committed to building a flesh and blood, not only in line with the needs of the domestic market, more able to enter the international market of fresh products and strong brands. Insiders pointed out that sanitary ware companies must be firmly and consistently implemented, and the brand is a strong brand in the industry, able to compete with other international brands and compete.

Second: The product expansion is boundless Currently, many domestic sanitary companies have the tendency of greed to seek for perfection. The first reason is that the sanitary business owner and internal staff, especially the marketing staff, all think that it needs to be expanded, resulting in a large variety of varieties. Product expansion production. The second reason is that professional managers do not agree with the over-expansion and production of product varieties, and the person-in-charge thinks it is necessary because the owner of the private business has the final say. The third reason is that a company often has two or three brands. Some companies implement each brand with different professional managers. Brand competition within the company also caused the internal product variety expansion.

Third: The subdivision advantage is ignored The industry believes that for the current sanitary ware companies and brands, especially the large number of small and medium sized sanitary ware companies and brands, in order to stand firm in the market, only select the most development space and future. To find the most advantageous position, to go on a one-on-one basis, to deepen, singletize, and specialize it, and to widen it and specialize it. This “wide” is to broaden the length of “one road”. In the form of subdivision, subdividing in the specifications, at the same time, innovative designs can be made according to the different usage habits and aesthetic requirements of various countries, and the quality, service, material, appearance, craftsmanship, service, etc. will be upgraded and guaranteed. "Small market" to do special width.