E-Commerce - Wear "Winter Clothes" for Sanitary Industry

The situation of the ceramic industry needless to say, under the influence of the confusing macro and microeconomic environment, the development of the ceramic industry has a lot of variables. In the winter of the industry, when there is still a bit of disagreement, there is a lofty sentiment that there is a lofty patriot throwing out the “winter swimming”. I feel very funny, and the meaning of the patriots can be understood. It is implied that they are facing difficulties. I don’t know that the so-called “winter swimming” is In the swimming pool, or in open-air ponds? Swimming pool is fine, there is heating! If the open-air ponds, "winter swimming" if you have got a cold will not be worth the candle!

In the sudden winter of industry, the major ceramic manufacturers were caught off guard. Some people talked about choosing "hibernation" or "winter swimming". I believe that if small and medium-sized enterprises can withdraw from the market without hurting their vitality, it will be called "hibernation" after the arrival of spring. “Winter swimming” is just a speculation about the friends who love to engage in concepts. When winter comes, it is how to heat up. Some companies are facing difficulties. The “winter swimming” metaphor is still a little defective. If you go swimming in the winter, it means that you are not afraid of cold. Still think of ways to warm up more properly. It is actually a bit boring to discuss these issues, or to discuss the actual point of the problem. When the industry comes in winter, can e-commerce become a life-saving straw for the ceramic industry?

With the continuous development of information technology and the transformation of consumer attitudes, e-commerce has been accepted by many consumers and businesses. Online shopping is not only cheap and time-saving, but also provides superior service with real shop shopping. . Presumably, many entrepreneurs in the ceramic industry must have initiated the idea of ​​exploring the e-commerce market. This is inevitable. E-commerce is the trend of future development. It is also a matter of time before the ceramic industry implements e-commerce. The problem now is that the price system of the entire market is not uniform, and to do e-commerce online direct sales must be a unified quote, and the published price to some extent affects the interests of some dealers, dealers will be crazy "complaints", and Manufacturers negotiate this quotation issue.

When it comes to quotations, price transparency is an inevitable trend afterwards. The network has made the earth a "village," and the world economy has shaken it. Not to mention the Chinese ceramics industry? Ceramic sanitary ware dealers have become accustomed to earning high prices. The amount of profit, but the era of network information has come, the national market price transparency has also been the general trend, relying on information asymmetry to earn high profits era has come to an end. The price is exactly the same is unlikely, but the difference will not be great, because regardless of the ceramic market or other industries, the geographical consumption habits and capabilities are not the same, more importantly, the cost of sales is really a gap, consumption The fear of being deceived is understandable, but market price transparency is a trend but it is not absolutely the same. Just like there is no absolute fairness in the world, the average distribution of the Taiping Heavenly Kingdom is proved to be only as an average A yearning.

In the dealer group formed this type of knowledge that there is no publicly available quotes can not form a stable sales, have to admit that the transparent quote does make a certain store a product loses a sales opportunity, but this is not entirely because the customer receives a quote information This is a very simple question. The online quotation may be the data of some websites, or it may be the posts posted by netizens. Can this be used as a standard for manufacturers to price? Absolutely not, everyone knows that prices are continuously adjusted. Just like in the past 08 years, how frequent the price adjustment, collective price increases, collective price cuts, online quotes may be quoted in the previous year, and real manufacturers offer may have been adjusted N times, consumers found online to say this product 1500 yuan, how can the store 2000, a simple "online to say" reasonable salesman can explain to the customer, why do the boss personally asked the manufacturer for help? Explain the price is not a unified issue is not a "problem", and It is the fact that there is an objective reality. It is impossible for the ceramics industry to respect the facts, whether it is manufacturers or distributors. You change, you can only adapt to the market! Customers check the information on the Internet, your product offer is much higher than the Internet, as long as the customer did not choose your product, no wonder who can blame themselves. There are two situations. One situation is that terminal vendors do not recognize the situation and are still pursuing high profits. They do report very high prices, they have big regional differences and they are noticed by consumers. The other is that consumers have found The price was wrong. It was before the manufacturer's price adjustment, or it may have been a long time ago. If the consumer still did not choose your home product, the communication was not in place.

This online quotation problem has plagued many industries. Many bosses are hesitant about whether the e-commerce market is good for development or is a good deferment. Aside from the ceramics industry, computers and computer quotes can be said to be flying everywhere! Hundreds of species, why do people still do traditional channels? Facts have proved that no matter the industry's emerging channels in the network do not replace the traditional sales channels in the short term, the mass consumer population is still more accustomed to seeing physical transactions. On the other hand, it cannot be replaced. It does not mean that it can be neglected. Consumers on the Internet are becoming increasingly large. It is a good way to heat in winter, which is a good way to heat up in winter. However, can e-commerce become a life-saving tool for the ceramic industry in crisis? What? I hereby make a summary analysis, and also invite friends inside and outside the industry to provide more insights and suggestions for the development of the industry.

The e-commerce in the ceramic industry must first be a branded company. If it is a well-known brand, the first thing people do when they shop online is to pick the brand. This is the brand he is loyal to. Second, companies must have a sound after-sales service system and have a good reputation as a basis. Thirdly, the company itself must have a more uniform price system in order to avoid too much damage to the traditional channels after launching e-commerce. Because some people only check information on the Internet and not buy goods online, your price difference is very large and it is likely to make this happen. Some consumers choose other brands. Finally, the relationship between manufacturers is well coordinated. Manufacturers and distributors are partners for many years. Manufacturers must work together and cooperate with each other. Developing e-commerce is definitely a shock to traditional channels, but it is unlikely that the industry will replace traditional channels in the bathroom industry. Online sales are based on the customer’s view of the product in a physical store.

In addition, the popular online market is somewhat related to e-commerce, but some people regard this as e-commerce is a bit far-fetched, online group buy does not have the advantages of e-commerce, sometimes the cost is higher than the store sales, simply does not reflect the electronic The advantage of business, the current network buy and buy as a store sales promotion is more appropriate, the author said that e-commerce refers to the e-commerce online direct sales model through the network to complete the sales process.