Financial crisis has created integration conditions for the construction of floor brands

If we say that the big situation is very good and thriving, each company has its own living space, and integration is more difficult. Only when the economy is adverse and we feel very cold, will there be some such opportunities. In the financial crisis that began last year, it should be said that the pressure caused by some small and medium-sized enterprises in China, especially companies that only pay attention to the production process at ordinary times, but do not pay much attention to brand building and network development, is very great.

Some companies have no way to operate, they can only withdraw from the market. This is an integration opportunity created by the financial crisis. The flooring industry is a relatively fragmented industry. Under the impact of the economic crisis, it is an opportunity for companies that usually pay attention to brand building. Taking the icon as an example, this year is the best year for our business in these years. How to get through this crisis smoothly depends on the attitudes, tactics, and methods of each company. If it is done properly, everyone can work together to achieve an ideal result.

As a personal practitioner of the circular economy, we highly recommend the fine-tuned construction cooperation method commonly used abroad. This is a trend. In recent years, China has stepped up efforts to promote the construction of hardcover properties, and the promotion of hardcover properties is of great benefit to the protection of resources and the rational use of resources. With the "precisely decorated properties" becoming an industry trend, the iconostasis will actively participate. More involved in it. We are willing to deepen cooperation with outstanding real estate companies in the country, and use the theory of decoration and good materials as consumers to improve services and improve quality, instead of turning it into a profit-making tool, we will take a step away from this. At the same time, we also called for real estate companies to make fine-tuned housing projects a long-term business, and to turn it into a brand, so that the future road will be even more flat.

The scale of companies in each industry varies from industry to industry. For the flooring industry, it is still in the initial stage of industry consolidation. The flooring industry is in urgent need of consolidation because the plates are not very big, four or five billion, but there are four or five thousand companies. If we say that the situation is very good and prosperous, each company has its own living space, and integration is more difficult. Only when the economy is adverse and we feel very cold, will there be some such opportunities. In the financial crisis that began last year, it should be said that the pressure caused by some small and medium-sized enterprises in China, especially companies that only pay attention to the production process at ordinary times, but do not pay much attention to brand building and network development, is very great. Some companies have no way to operate, they can only withdraw from the market. This is an integration opportunity created by the financial crisis. But there is no doubt that if we want to survive in such integration, we must pay attention to their own brand building. Because floors are durable consumer goods, the implication of durable consumer goods is that the number of times people spend it in a lifetime is limited. When people do not consume, it is difficult to focus on this product, and consumers cannot become experts.

More people rely on brands when choosing products. Because the brand gives people a kind of trust, if you want to become a good brand, become a brand that makes consumers believe, and build a good brand system, behind it needs a lot of support. Based on this concept, I think that companies want to take the initiative in adversity adjustment and it is very important to pay attention to brand building. Therefore, in the future development path, the icon will adhere to the "relevant diversification" road. The choice of specialization or diversification is related to the size of the company and the stage of development. Considering the development status of the icons, we chose to take “relevant diversification”, which is mainly wood products, while locking it in the home building materials industry. For example, we have just launched the wooden doors, wardrobes, furniture and future cabinets, and we will develop around such industries in the future. "Relevant diversification" provides a good guarantee from the quality and industry chain, and is the best choice for the future development of Icon.