Northeast Gates Offensive Is Not Decreasing Brand Construction
2018-06-16 17:00:13
With an annual output value of 227 billion, more than 11,000 production enterprises, 8.892 million jobs, 16 billion tax payments, and 24% annual growth rate...a surprising number, it is the miracle created by the wooden door industry. An overlooked home category is gradually becoming a huge industry. Some familiar brands are rising in the home industry.
The northeastern wooden door is fierce. On May 21st, a number of units including the China Construction Metal Structure Association and the China Building Decoration Materials Association jointly issued a research report on the development of China's door industry. According to the report, the output value of China's door industry in 2010 was 189.193 billion yuan, and it will exceed 227 billion yuan in 2011; the total output value of China's door industry in 2006-2010 will increase 24% every year; the production of China's door industry has exceeded 11,000 yuan. Home, of which there are nearly 4,500 enterprises with an annual output value of more than 10 million yuan; China's door industry can currently solve more than 8.2 million people in employment, and it pays tax revenue of 16.081 billion yuan.
It is understood that at the China Door Industry Development Research Conference, the “Top Ten Brands and Meritorious Men of China's Door Industry†was selected, including Runcheng Chuangzhan, Huahe, Mengtian, Wanjiayuan, various stars, TATA, and Huo. Celsius, Chichuan, Brothers, Sanhe and other brands won the “Top Ten Platinum Award†companies; and Shengxiang·Ya, Boliang, 3D, Carl Triumph, Maxim, Sanfeng, Heyi, Zhanzhi Tianhua, Tianan, Milan The window will be "Ten gold medal" in the bag.
Among them, proud of the fact that from the northeastern wooden door business almost half of the awards, occupying half of the industry. After the rapid growth in the early days of entrepreneurship, the Northeast wood door brand has rapidly emerged and gradually became familiar to people, such as Sanfeng, Zhan Zhitianhua, and 3D. “As an elite enterprise in Northeast China, Sanfeng has always paid attention to the brand communication image and its own strength in the 13 years of development. It has made Sanfeng’s excellent quality and intentions as the company’s view. The 360-degree, worry-free star service concept is deeply in the minds of every user, and it expresses its views on the current policy environment for affordable housing, stressing that Sanfeng Wood Industry Co., Ltd. will take advantage of the industry's new opportunities to meet the needs of the industry, and build market opportunities in the tertiary and tertiary markets. The Sanfeng brand will be further promoted in the countryside to allow more users to enjoy Sanfeng's deep quality of life. At the same time, relying on the platform of the association, the wooden door industry will be added to the Jinjiang Road for further growth.†General Manager Sanfeng Wood Yu Hai said in an interview.
It is known that the Northeast has abundant timber resources. In addition, neighboring Russia, convenient import of timber, and regional advantages have promoted the development of the wood industry in the region. As the old industrial base of China, the deep history has created the uniqueness of the northeast door. The basis of the process manufacturing. The talents cultivated in northeast forestry and art academies have enabled Northeast Wood Door Industry to have a large number of design and manufacturing technology backbones. However, compared with the more mature market operation and marketing planning in the south, Northeast wood door enterprises pay more attention to product quality, technology and R&D, but are relatively weak in marketing operations.
In recent years, with the high importance attached to the brand by the Northeast wood door enterprises, the northeast wooden doors have rapidly emerged in China, and the northeast wooden doors have taken steps toward the country. In recent years, under the leadership of relevant association organizations of Northeastern Wooden Doors, companies have also actively participated in various wooden door exhibitions and achieved very good results. “Chuangxiang Brand is not only propaganda, but also starts from its own, product innovation, quality and quantity, and after-sales service. A few years ago we put forward a slogan, 'Northeast Channel for Fine Wooden Doors', and northeastern wooden doors in the country. All companies are first-rate, big companies and big companies come together to create momentum, and creating a local brand is the strength.As a product, we should also build brands and enlarge the Northeast wood door. Hope that all enterprises in Northeast China Held in a group, united as one, played in the glory of the Northeast, to the country, to the world." Zu Shuwu, chairman of the Liaoning Province Furniture Association said.
The bottleneck of the door industry to be solved While the northeastern wooden doors are flourishing, a series of problems have also plagued the “leaders†of many companies. The Shenyang wooden door industry veteran said that the increase in labor costs and resource costs, the implementation of the wooden door industry standardization issues, corporate brand awareness is not strong, lack of marketing planning capabilities, channel construction is not perfect, product quality is uneven and homogeneity is serious, etc. The problem is that the northeastern wooden door companies need to crack the bottleneck in the future. “The wooden door industry does have many bottlenecks, but Sanfeng Wood has enough ability to break through 13 years of market operation. Sanfeng Wood has always attached great importance to brand promotion. In 2011, Sanfeng Wood Industry will be in marketing planning, product development and VI/CI. In terms of strategy implementation, we devote a lot of manpower, material resources, and energy. Overall, we build a brand new image of Sanfeng. These are the construction of the brand. At the same time, we also increase the quality of products and improve after-sales service. All problems will be solved," said Yu Hai, general manager of Sanfeng Wood.
It is understood that in the future, the wooden door industry will develop in the direction of greening, personalization, standardization and branding. With the development of the industry and the escalation of competition, consumers’ brand consumption ability will rapidly increase, and brand building will become the commanding height of the door industry, especially leading companies, to win the market. Various brands will face integration, the number of brands will be reduced, and industrial resources will be further concentrated in well-known brand enterprises.
"If the Northeast wood door companies do not quickly adjust their strategies to keep up with the pace of brand development, today's leading position will be surpassed," said a senior member of the wooden door industry in Shenyang.
The northeastern wooden door is fierce. On May 21st, a number of units including the China Construction Metal Structure Association and the China Building Decoration Materials Association jointly issued a research report on the development of China's door industry. According to the report, the output value of China's door industry in 2010 was 189.193 billion yuan, and it will exceed 227 billion yuan in 2011; the total output value of China's door industry in 2006-2010 will increase 24% every year; the production of China's door industry has exceeded 11,000 yuan. Home, of which there are nearly 4,500 enterprises with an annual output value of more than 10 million yuan; China's door industry can currently solve more than 8.2 million people in employment, and it pays tax revenue of 16.081 billion yuan.
It is understood that at the China Door Industry Development Research Conference, the “Top Ten Brands and Meritorious Men of China's Door Industry†was selected, including Runcheng Chuangzhan, Huahe, Mengtian, Wanjiayuan, various stars, TATA, and Huo. Celsius, Chichuan, Brothers, Sanhe and other brands won the “Top Ten Platinum Award†companies; and Shengxiang·Ya, Boliang, 3D, Carl Triumph, Maxim, Sanfeng, Heyi, Zhanzhi Tianhua, Tianan, Milan The window will be "Ten gold medal" in the bag.
Among them, proud of the fact that from the northeastern wooden door business almost half of the awards, occupying half of the industry. After the rapid growth in the early days of entrepreneurship, the Northeast wood door brand has rapidly emerged and gradually became familiar to people, such as Sanfeng, Zhan Zhitianhua, and 3D. “As an elite enterprise in Northeast China, Sanfeng has always paid attention to the brand communication image and its own strength in the 13 years of development. It has made Sanfeng’s excellent quality and intentions as the company’s view. The 360-degree, worry-free star service concept is deeply in the minds of every user, and it expresses its views on the current policy environment for affordable housing, stressing that Sanfeng Wood Industry Co., Ltd. will take advantage of the industry's new opportunities to meet the needs of the industry, and build market opportunities in the tertiary and tertiary markets. The Sanfeng brand will be further promoted in the countryside to allow more users to enjoy Sanfeng's deep quality of life. At the same time, relying on the platform of the association, the wooden door industry will be added to the Jinjiang Road for further growth.†General Manager Sanfeng Wood Yu Hai said in an interview.
It is known that the Northeast has abundant timber resources. In addition, neighboring Russia, convenient import of timber, and regional advantages have promoted the development of the wood industry in the region. As the old industrial base of China, the deep history has created the uniqueness of the northeast door. The basis of the process manufacturing. The talents cultivated in northeast forestry and art academies have enabled Northeast Wood Door Industry to have a large number of design and manufacturing technology backbones. However, compared with the more mature market operation and marketing planning in the south, Northeast wood door enterprises pay more attention to product quality, technology and R&D, but are relatively weak in marketing operations.
In recent years, with the high importance attached to the brand by the Northeast wood door enterprises, the northeast wooden doors have rapidly emerged in China, and the northeast wooden doors have taken steps toward the country. In recent years, under the leadership of relevant association organizations of Northeastern Wooden Doors, companies have also actively participated in various wooden door exhibitions and achieved very good results. “Chuangxiang Brand is not only propaganda, but also starts from its own, product innovation, quality and quantity, and after-sales service. A few years ago we put forward a slogan, 'Northeast Channel for Fine Wooden Doors', and northeastern wooden doors in the country. All companies are first-rate, big companies and big companies come together to create momentum, and creating a local brand is the strength.As a product, we should also build brands and enlarge the Northeast wood door. Hope that all enterprises in Northeast China Held in a group, united as one, played in the glory of the Northeast, to the country, to the world." Zu Shuwu, chairman of the Liaoning Province Furniture Association said.
The bottleneck of the door industry to be solved While the northeastern wooden doors are flourishing, a series of problems have also plagued the “leaders†of many companies. The Shenyang wooden door industry veteran said that the increase in labor costs and resource costs, the implementation of the wooden door industry standardization issues, corporate brand awareness is not strong, lack of marketing planning capabilities, channel construction is not perfect, product quality is uneven and homogeneity is serious, etc. The problem is that the northeastern wooden door companies need to crack the bottleneck in the future. “The wooden door industry does have many bottlenecks, but Sanfeng Wood has enough ability to break through 13 years of market operation. Sanfeng Wood has always attached great importance to brand promotion. In 2011, Sanfeng Wood Industry will be in marketing planning, product development and VI/CI. In terms of strategy implementation, we devote a lot of manpower, material resources, and energy. Overall, we build a brand new image of Sanfeng. These are the construction of the brand. At the same time, we also increase the quality of products and improve after-sales service. All problems will be solved," said Yu Hai, general manager of Sanfeng Wood.
It is understood that in the future, the wooden door industry will develop in the direction of greening, personalization, standardization and branding. With the development of the industry and the escalation of competition, consumers’ brand consumption ability will rapidly increase, and brand building will become the commanding height of the door industry, especially leading companies, to win the market. Various brands will face integration, the number of brands will be reduced, and industrial resources will be further concentrated in well-known brand enterprises.
"If the Northeast wood door companies do not quickly adjust their strategies to keep up with the pace of brand development, today's leading position will be surpassed," said a senior member of the wooden door industry in Shenyang.
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