When will the furniture industry "high-end dream" wake up
If the high-end market is difficult and the furniture industry is difficult, can the high-end furniture market be not difficult? Although the difficulties may continue for some time, the Chinese furniture industry is not afraid of the heights and the cold, and still has a "high-end dream".
Foreign brands must be high-end?
It can be said that China's modern furniture industry started from learning and imitation, and it was also affected by the upstream psychology of the big brother's property market. It regarded foreign furniture products as high-end and luxury, so that imported furniture products are muddy, while the foreign models are famous. The fake foreign devil also followed the high-end, so that the furniture market is mixed.
After all, the market position of foreign brands is splitting, and real high-end foreign brands are classified into the high-end market. Despite the well-known "Da Vinci incident", they do not reduce their enthusiasm for entering the Chinese market, especially "Italy" "Manufacturing" is a pioneer, such as the International Fashion Furniture Decoration Exhibition held in Beijing, the Italian National Pavilion highlights its top-level furniture concept, Affi-Peli leather floor uses ancient tanned leather and uses pure hand-made skills, the same as Dila Sogao Pinpin Summer International Furniture Fair, furniture exhibits are like artworks, reflecting the long history of Italian furniture, the artistic characteristics of high-end brands and international fashion.
Italy's CECCOTTI includes collections, study furniture and modern furniture. Among them, the modern series specially designed for young and rich people is made of black oak and is only an "entry level". Previously, an American furniture also regarded young rich people as their darlings. Over 45 years old, engaged in IT, real estate, culture, entertainment, etc.
Solid wood furniture must be high-end?
The improvement of furniture environmental protection standards and the early warning crisis of forest resources have made solid wood furniture the main demand of the market, especially the Chinese people have a natural preference for solid wood. "It's like" doing the trick ", so that sheet furniture gradually withdraws from high-end stores.
It seems that the national standards for children ’s furniture will be used, but some children ’s furniture stores such as Jisheng Weibang and Red Star Macalline have passed the “improper†thing, and they have long been high-end. They all call the use of Nordic, North American or Russian Pine wood, all solid wood, no formaldehyde, automatically reach E0 level, naturally no need to increase the price. Chuanpai's Cypress House has adjusted its products. One is upgrading and the other is new. "There is not much gap with Guangzhou furniture." The solid wood Scandinavian modern style pushes the "cypress" to high-end. Well, the domestic demand is weak, and we must go against the trend and position high-end all-solid wood furniture.
The mahogany furniture market is of course at the high end. Although there are still many integrity, quality and price issues, and the related market prices are endlessly debated, "high-end products will not drop in price but rise slightly" has almost become a consensus, such as chicken wing wood, teak wood, pineapple Ge and other "quasi-redwood" also followed "getting the Tao" and prepared to "ascend to heaven."
Want to develop must take the high-end route?
Build product chains, market segments, and enhance brands ... Various princes in the furniture industry are seeking development, and development is only synonymous with entering the high-end market, turning wardrobes into "speaking" and cabinets into "singing" Is it high-end to make the toilet a "physical examination" and the "bathtub" to "heal"?
And the most eager to get rid of the "Bang Bangjun" image and rank among the high-end ranks, the Sichuan-based furniture industry, which is mostly dominated by plates, is the Chengdu International Furniture Industry Exhibition with the "star endorsement" to suppress the limelight of the Guangdong Furniture Fair, including Wu Mengda and Liu Xiaoqing , Tengger, Li Jiaxin, Guo Donglin, Chen Hong, and Zhang Guoli, He Jiajin, Huang Rihua, Fang Zhongxin, Shi Xiaolong, Huang Xiaoming and other "Shenma" stars. Behind the star phenomenon is to pave the way for entering the high-end market, which is to pull out of the third and fourth tier cities and enter the city. In the first- and second-tier cities, “this year is a high-end year†has almost become the consensus of Sichuan businessmen. Almost at the same time, Quanyou opened a flagship store and experience hall in Beijing.
Entering the high-end in the name of development also includes enhancing the added value of the product. Weifa was the largest audio brand in China, and then completely transformed into the cabinet industry. The cabinets were manufactured using audio wood processing technology. "The hair has such a big crack." It can be avoided that when 90% of the cabinets are positioned in the space of 20,000 yuan, it rises to 20,000-250,000 yuan.
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