Zhan Chen Jiang Jian: Do a push to let the furniture people understand the paint

With the development of society, the home space has become an increasingly important communication and communication place from the initial "chaos" state, and each space is not only a material carrier, but also a symbol of culture; In the development of China's furniture industry for more than 30 years, we have also seen a history of changes in home culture... On the occasion of the spring furniture fair in March 2014, the Mission was fully attacked; the focus of attention was on home culture, Xiaojianda, through a multi-dimensional perspective to interpret the development of Chinese furniture, comprehensively showcase Chinese home culture. [Time]: March 16, 2014 [Guest]: Jiang Jian, Brand Director of Zhanchen Coating Group []: Mr. Jiang, hello! Can you tell us about the planning of Zhanchen Coatings this year? [Jiang Jian]: This plan is relatively straightforward, so you can see that our theme is “the only choice for water-based UV”. So how does this concept come out? This is a new product that we have come out this year, called “water-based UV paint”. This product is both water-based paint and UV paint. It can be said that it is a concept of combining the two; in fact, it combines the characteristics of the two products. In the process of achieving environmental protection of water-based paint, UV light curing can be carried out on the UV line. It not only solves the environmental protection problem of coatings, but also solves the problem of automated production. It forms a good relationship between the two, which is the biggest feature of this product. We will definitely pay attention to how it differs from traditional water-based paints and traditional UV paints. Compared with the traditional water-based paint, its physical properties are better. This surface hardness and other aspects are lower than the traditional oil paint, which is the most obvious part; at the same time, the water-based paint is not too Suitable for fully automated production because it has some effect in the drying process, but our new one does not. Second, it has two biggest features compared to traditional UV paint. The first feature is that it contains The chemical ingredient is called monomer. If this thing does not affect the consumer, it will have a great impact on the construction workers: as long as you touch it, it will cause redness and rash, so it is not purely environmentally friendly. content. Then the water-based UV is also purely environmentally friendly during the construction process. This is one. What is the second most important feature? It is suitable for spraying, what is the result of spraying? As you can see, the traditional UV paint can only be used as a flat plate, but it can be made into any shape by spraying the water-based UV paint. So this is our new product. It should be said that it will cause revolutionary changes and lead in the whole industry in the future, so this time our theme is defined as the only choice; now China can only do it in China. Such a product. 【 】: What kind of purpose did you hope to achieve at the exhibition? [Jiang Jian]: We hope to promote two angles. This is also the two trends in the development of the coating industry. The first is environmental protection. Whether it is water-based, UV or water-based UV, it is symbolic. Environmental protection. The second from the UV point of view, is a painting automation, is an efficiency solution. Of course, one thing that we all care about most is the painting effect. From this point of view, we have several other sets to solve this problem. Later, when you get our picture, you can see the sign of "Seven Swords under the Tianshan Mountains". What is the "Seven Swords under the Tianshan Mountains"? I have re-planned our product system. What is the conclusion of this plan? I have a sentence called "Let the furniture people understand the paint." For example, PU, ​​do you know what it is? What is PE? You don't necessarily know, but our seven series of composition, now called "solid wood story", can you understand what it is? In the future, let the furniture people, or the media people, including our consumers, understand what furniture lacquer is. Of course, our ultimate goal is to help the furniture factory to complete it. This is my seven systems, my The brand story is called the Seven Swords under the Tianshan Mountains. Later, you will see that there is such a system in the information. This is a new concept that we also want to convey to the furniture companies through the media today. [ 】: You just said, maybe this thing is not very familiar to consumers. We know that this furniture I bought very well when I use it, but I don’t necessarily know what kind of paint is good for me. Still not good, but in fact this is very important. Does the company have any measures to promote water-based UV paint in consumers? [Jiang Jian]: Your topic is very good. First of all, I believe that all consumers now pay great attention to environmental protection. But at the same time, we must not forget the most fundamental things. For the exhibition, there is a saying called "Dedicated to Customer Success." We are not talking about the complete consumer-oriented, because we are an industrial product, we are interacting with the furniture factory, so at this point, we may be more integrated with the enterprise. Just like the product we are doing today, it is actually done with a very well-known company, Qumei Furniture. So now it's a complete set of water-based UV paint, you can feel it if you go to his factory, the whole workshop can't smell the paint. In this finished product we feel: First, the finished painting effect; Second, this is rosewood. That is to say, I tell everyone that even rosewood can be done with water. From this perspective, we will combine the furniture companies to promote our environmental protection concept to consumers. If it is for consumers, it must be such a concept, but we can not ignore another concept - environmental protection. The concept of environmental protection includes one of the most important parameters in the process of furniture painting construction called VOC, which is a toxic one. Water is zero-emission at this point, so one of its biggest advantages and characteristics is that in the production process, if you live next to the furniture factory, if you use traditional oil paint, you must be every day. Smell the smell of a nose. But if he uses UV paint or water-based paint, he will definitely make a huge improvement in the surrounding environment. [ 】: We have a feeling to go to see the Milan exhibition. For example, in fact, many of the paints we use abroad are very advanced. Then, do you think that the technology like the exhibition is compared with the foreign level? [Jiang Jian]: I think the level is not too big from a technical point of view, but the key is everyone's acceptance, that is to say, whether consumers are demanding water-based paint and environmental protection, we have reached a demand. From this perspective, I think it is one of the most fundamental things that can push the whole industry to be more environmentally friendly. It is a concept consciousness of everyone. Then there is another thing in this concept that is the guidance of technology. Water-based UV is a new technology leader. We hope to include us and some international giants, including Bayer and other chemical giants, to form a greater thrust on the industry. Consumers are a kind of pull, we are a kind of thrust, then it is the protagonist for furniture companies, we must be able to be more committed to their success. 【 】: Does the exhibition have any big plans for the whole company this year? [Jiang Jian]: If we say the overall plan, we have a message to tell you that we have six factories in the country, all over Beijing, Shanghai, Fuzhou, Shenzhen, Chengdu and Qingdao. Then our seventh factory is set up in Zhuhai. This factory has an annual output value of 70,000 tons of pure environmentally friendly products, including water, including UV, including water-based UV. According to our understanding, this is the largest scale in domestic paint companies. . 【 】:Thank you!

7'' LED Working Light

CHANGZHOU CLD AUTO ELECTRICAL CO.,LTD , https://www.cld-leds.com