Hardware trading experience: Hong Kong's Golders tool: humanized design to create product selling point

On September 12th, the 18th China International Hardware Fair, which lasted for three days, successfully ended at the Guangzhou China Import and Export Commodity Fair Pazhou Complex. The “big hand” network hardware circle was the main media for this expo. One of them interviewed many entrepreneurs, exhibitors, and staff at the exhibition. The following is an interview with Ms. Liu Cuihong, Sales Director of Guangdong Marketing Center of Hong Kong Golders Enterprise Co., Ltd.

Liu introduced the author to the author about the development of the company. She said that because the company has been in this industry for 13 years, it has a wealth of experience and many customers, and it is closely related to customers. Therefore, in the product improvement and innovation, Will consider more details. In today's increasingly homogenized hardware products, Golders Tools puts forward a humanized concept in its operations, that is, based on user needs, in addition to highlighting the quality of the company's products, the selling point will also be highlighted. Different from other companies. For example, previous hardware tools have highlighted the concept of “use”, but now they have been transformed into “care for people, love for people, and love for your hands”, which are more easily accepted by customers. In response to this, Goldsmith developed a new type of wire pliers and demonstrated it at this expo. The shape of this wire pliers is based on the shape of a person's hand. It is more comfortable to hold in the hand and it is not easy. Foaming.

When talking about online marketing topics, Liu said that Golds Enterprises has adopted a combination of traditional and online marketing. At present, the company's network marketing accounts for about 30% of the total sales, and is basically implemented through trade websites. For example, through the Internet to collect early-stage data, and use online stores to promote the company itself, companies invest tens of thousands of yuan each year. Internet marketing.