How quotations attract buyers
2018-05-14 14:01:12
How do quotations attract international competition in the increasingly fierce buyer's world, how to set a proper price for one of their products or services, and determine the most appropriate and flexible pricing strategy. It is a major concern for each company.
Gathering your competitors’ information is a good way to create and leverage your competitive advantage. This requires you to develop a habit, and constantly improve their ability to collect business intelligence, as much as possible access to competitors' information. Using the Internet, various seminars and press conferences held by competitors, your social network and business network, related industry associations, various trade fairs and other channels, you can gather all the necessary competitor information.
Staring at competitors on the Internet As more and more companies start online marketing and promotional activities, the Internet makes it easier and more cost-effective to collect information. Here are some common ways and channels for obtaining competitor's business intelligence on the Internet: Press release: There are usually rich content on competitors' websites. The first thing worth reading is the press release. The general company's press release is rich in content. If you can get access to the original material, it will help you to collect "operational intelligence" from which to draw reliable conclusions. Of course, you can read some reports in public news media.
Shopping Center: The “shopping center†on the Internet is a good “place†for competitor's product specifications, product trends, and price concessions.
The Internet carries a large amount of data from most listed companies. This is where the Internet can best play its role. Using search engines or Internet shopping malls, you can easily access the latest data about your business through corporate websites.
Market research: Market research is an important method for collecting intelligence, but it is valuable. Market research reports allow you to look at the areas your business is involved in from the perspective of a bystander. Market research is increasingly conducted by professional market research organizations. For example, Dataquest abroad is a leader in market intelligence. It provides an international network of research, custom consulting and user analysis. It is mainly engaged in quantitative market research, statistical analysis, growth forecasting and information technology vendors' market share rankings.
The above is only a small part of the many ways to obtain information and intelligence on the Internet. As the depth and breadth of web applications increase, more updated ways and channels will be presented to Internet users. What is important is that you can use your own situation. Conduct analysis and selection.
The unique thing about researching a competitor's exhibition at an exhibition is not only that foreigners come to you, but that your competitors are across the aisle. This is an excellent opportunity to do first-hand market research and collect price information. Just like a detective, take time to walk through every corner of the show.
Take a camera and notepad and go out to collect as much information as possible. Investigate competitors, find their own products, sales staff, exhibits, promotional materials, customer evaluations, and marketing strategies before the show and their gaps in implementation.
Of course, it is not easy to have a direct understanding of the price of a competitor at the show, because just like yourself, anyone is very sensitive to price. However, it is a very effective strategy to understand competitors’ information intelligence through their customers (and possibly your own customers). For example, at the Canton Fair, when you negotiate with foreign companies, foreign companies' usual trick is to say which company is reporting a much lower price than you. In fact, this is exactly the time for you to follow suit.
Other ways to collect more information In export sales, fast, accurate, and comprehensive information intelligence is the most powerful guarantee for winning business opportunities or orders. When you quote any price for foreign investors, you use your accumulated information intelligence to make decisions, either intentionally or unintentionally. However, today's international trade requires you to consciously and systematically collect intelligence. Business intelligence historically combines separate functions, such as data processing, reporting, mining, analysis, and forecasting, to provide decision makers with information that seeks ways to solve business problems.
In the actual business work, secondary information can be obtained through the information system; it can also obtain first-hand intelligence through direct conversations with competitors, suppliers and customers; in addition, it directly communicates with export sales personnel and research and development personnel through interpersonal networks. It is also possible to collect valuable information through exchanges. After that, analyze the data and information obtained.
Information collection and reporting. To establish a network of people, interpersonal networks should involve all departments of the enterprise, and obtain more information from each other in a very natural, ingenious and comfortable way. Through the large amount of intelligence collected by the human network, many details often have important intelligence value.
Information service department. Retrieving information from large databases inside and outside the company, compiling and compiling competitors and establishing detailed documentation. Information retrieval includes searching secondary information database systems, such as querying competitors through the database.
Intelligence analysis. This is the most important and weakest link in corporate competitive intelligence activities, including intelligence warning, forecasting possible opportunities, and forecasting future prospects. Intelligence analysis belongs to research intelligence work. Only through research and analysis can we provide action plans. In order to improve the analysis capabilities of corporate intelligence personnel, special training is required.
Intelligence communications. The establishment and implementation of a competitive intelligence system has two features: practical and effective. Practicality means that the cost is not high, and effective means that this is an accumulation process. It is good to have network support, but it is still not possible to operate. The key to the problem is not how much investment or system is used. The key point is to establish a mechanism for continuously gathering, sorting, accumulating, and analyzing information. Even if it is a simple newspaper clipping, as long as it is perseverant, it can Received results.
Gathering your competitors’ information is a good way to create and leverage your competitive advantage. This requires you to develop a habit, and constantly improve their ability to collect business intelligence, as much as possible access to competitors' information. Using the Internet, various seminars and press conferences held by competitors, your social network and business network, related industry associations, various trade fairs and other channels, you can gather all the necessary competitor information.
Staring at competitors on the Internet As more and more companies start online marketing and promotional activities, the Internet makes it easier and more cost-effective to collect information. Here are some common ways and channels for obtaining competitor's business intelligence on the Internet: Press release: There are usually rich content on competitors' websites. The first thing worth reading is the press release. The general company's press release is rich in content. If you can get access to the original material, it will help you to collect "operational intelligence" from which to draw reliable conclusions. Of course, you can read some reports in public news media.
Shopping Center: The “shopping center†on the Internet is a good “place†for competitor's product specifications, product trends, and price concessions.
The Internet carries a large amount of data from most listed companies. This is where the Internet can best play its role. Using search engines or Internet shopping malls, you can easily access the latest data about your business through corporate websites.
Market research: Market research is an important method for collecting intelligence, but it is valuable. Market research reports allow you to look at the areas your business is involved in from the perspective of a bystander. Market research is increasingly conducted by professional market research organizations. For example, Dataquest abroad is a leader in market intelligence. It provides an international network of research, custom consulting and user analysis. It is mainly engaged in quantitative market research, statistical analysis, growth forecasting and information technology vendors' market share rankings.
The above is only a small part of the many ways to obtain information and intelligence on the Internet. As the depth and breadth of web applications increase, more updated ways and channels will be presented to Internet users. What is important is that you can use your own situation. Conduct analysis and selection.
The unique thing about researching a competitor's exhibition at an exhibition is not only that foreigners come to you, but that your competitors are across the aisle. This is an excellent opportunity to do first-hand market research and collect price information. Just like a detective, take time to walk through every corner of the show.
Take a camera and notepad and go out to collect as much information as possible. Investigate competitors, find their own products, sales staff, exhibits, promotional materials, customer evaluations, and marketing strategies before the show and their gaps in implementation.
Of course, it is not easy to have a direct understanding of the price of a competitor at the show, because just like yourself, anyone is very sensitive to price. However, it is a very effective strategy to understand competitors’ information intelligence through their customers (and possibly your own customers). For example, at the Canton Fair, when you negotiate with foreign companies, foreign companies' usual trick is to say which company is reporting a much lower price than you. In fact, this is exactly the time for you to follow suit.
Other ways to collect more information In export sales, fast, accurate, and comprehensive information intelligence is the most powerful guarantee for winning business opportunities or orders. When you quote any price for foreign investors, you use your accumulated information intelligence to make decisions, either intentionally or unintentionally. However, today's international trade requires you to consciously and systematically collect intelligence. Business intelligence historically combines separate functions, such as data processing, reporting, mining, analysis, and forecasting, to provide decision makers with information that seeks ways to solve business problems.
In the actual business work, secondary information can be obtained through the information system; it can also obtain first-hand intelligence through direct conversations with competitors, suppliers and customers; in addition, it directly communicates with export sales personnel and research and development personnel through interpersonal networks. It is also possible to collect valuable information through exchanges. After that, analyze the data and information obtained.
Information collection and reporting. To establish a network of people, interpersonal networks should involve all departments of the enterprise, and obtain more information from each other in a very natural, ingenious and comfortable way. Through the large amount of intelligence collected by the human network, many details often have important intelligence value.
Information service department. Retrieving information from large databases inside and outside the company, compiling and compiling competitors and establishing detailed documentation. Information retrieval includes searching secondary information database systems, such as querying competitors through the database.
Intelligence analysis. This is the most important and weakest link in corporate competitive intelligence activities, including intelligence warning, forecasting possible opportunities, and forecasting future prospects. Intelligence analysis belongs to research intelligence work. Only through research and analysis can we provide action plans. In order to improve the analysis capabilities of corporate intelligence personnel, special training is required.
Intelligence communications. The establishment and implementation of a competitive intelligence system has two features: practical and effective. Practicality means that the cost is not high, and effective means that this is an accumulation process. It is good to have network support, but it is still not possible to operate. The key to the problem is not how much investment or system is used. The key point is to establish a mechanism for continuously gathering, sorting, accumulating, and analyzing information. Even if it is a simple newspaper clipping, as long as it is perseverant, it can Received results.