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On July 31st, the mid-year meeting of Living Home Flooring distributors, themed "Changing the Situation," was held at the Sheraton Zhongshan Hotel. Zhai Lin, CEO of Sanlin Group China, Liu Shuozhen, CEO of Life Home Group, General Manager Lin Deying, and over 50 core leaders from various functional departments and distributor networks attended the event.
This conference marked the first national gathering following the system reform of the Life Home Flooring Division. It focused on key topics such as brand development, channel expansion, product strategy, and e-commerce. Attendees reviewed past achievements and breakthroughs of the Life Home brand, while also exploring strategies for sustainable growth in the future.
During the meeting, Liu Shuozhen, the group CEO, outlined a new business model tailored to evolving market conditions. He announced plans for a new substrate factory aimed at strengthening the supply chain and enhancing the company’s ability to respond swiftly to market demands. In the subsequent performance report, it was revealed that the domestic market had grown by 36% year-on-year in the first half of the year.
Each department head addressed specific challenges faced by regional dealers, engaging in direct communication and on-site problem-solving. This approach helped ensure that Life Home could better support local markets and improve operational efficiency.
As a leading player in the flooring industry, Life Home's transformation has significant implications for the broader sector. The annual meeting highlighted not only new product concepts and business model adjustments but also the introduction of new aldehyde-removing flooring. These developments signal that Life Home is well-prepared to navigate market changes and continue its journey toward becoming a global leader in home wood products.
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