Striving for stability, seeking stability

During the small holiday period of 5.1/10.1 every year, many stores began to publicize and cooperate with a package and promotion activities, but the results achieved were general, because the overall situation of the furniture market in recent years is not good, the customers in the store are scarce, and some markets are in the market. Popularity can be, many consumers are on the sidelines.

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Flemingdi Xiaobian knows that the furniture market is unstable

Affected by the state's real estate regulation and the large number of large furniture stores in the city, the phenomenon of scattered passenger traffic is serious. Moreover, in order to attract frequent traffic promotion activities and large promotional contents, most large-scale stores have caused most consumers to know that they do not have to buy high-quality and low-priced products during the holidays, so many consumers are rare. During the long vacation, I chose to go out and relax.

In the current market situation, the furniture market has been in a relatively stable and oversupply state. It became more obvious in 2014. This year, it is not immune to it. The future market will feel the following changes in small times;

First, consumers are more professional and more rational; second, consumers' household consumption tends to be more personalized, personalized, and concealed; third: under the premise of oversupply, consumers' requirements for products reach Unprecedented and unprecedented, even the operators are unbearable, and the service level will become a weight factor for consumers to purchase;

Flemingdi Xiaobian knows that e-commerce will gradually become mainstream

Furniture e-commerce has developed in recent years, but why has it not been climate-free, Xiaobian feels that there are the following points;

First, the lack of third-party service providers, which leads to consumers in remote cities, quality and delivery are not guaranteed;

Second, the traditional concept has not been completely reversed. Furniture is a commodity, and consumers have different purchasing attitudes than clothing or home appliances;

Third, all manufacturers and stores want to divide their e-commerce, which also causes the current e-commerce to be extremely lively, and it is the stage of squandering flowers.

This year's furniture market will also continue the characteristics of last year, steady progress, stability, and a deeper year of shuffling. As for the results, time will tell everyone everything. As for traditional stores and e-commerce, this year will be a complementary year, but in the future, the two will definitely be mutually competitive.

Franfinti furniture, the leader of solid wood furniture, Fenfenti manufacturers are located in Zhejiang Province, which enjoys the reputation of “sea paradise, happy jade ring”. If you want to enjoy more introductions about Franfinti pictures, please continue Pay attention to the report of Xiaobian!

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