Talking about: Three Main Factors Affecting Market Share of Cupboard Enterprises

The cabinet industry's marketing methods range from crazy advertising marketing to seemingly fabulous celebrity endorsement marketing to fully-developed experiential marketing, etc., all of which attract consumers with its current expressions. Cabinet companies also benefit from it. The due sales.

Experiential marketing leads the trend of terminal marketing

Experiential marketing is a popular marketing method in the terminal stores of the home building materials industry in recent years. After the development in recent years, experiential marketing has gradually matured. In recent years, the monopoly of large enterprises has been continuously divided. In order to achieve differentiated operation, some brand building materials merchants and decoration companies began to attach importance to the brand image packaging, opened a home experience hall and living hall of the unique cabinet brand culture, and arranged the mall storefronts and exhibition halls into simulated household halls to integrate the products. Among them, including related accessories and accessories, so that consumers feel empathy during the visit, to understand the function of cabinet products, experience the comfort brought about by the product, thereby promoting the consumer's buying needs, so that promotion promotes the development of the market, continuous stimulation Consumption is also very helpful.

What are the factors that affect the market share of cabinet products?

Advertising Marketing Produces Corporate Brand Power

In 2010, the tender for the CCTV gold advertising period reached a record high, and the revenue exceeded 10 billion yuan, an increase of 18.47%, which was a complete drop. The home building materials industry has become the “dark horse” of CCTV bidding. Among them, the four seasons Mu Song solar 220 million won the bid, three trees lacquer tender 80 million, the home store actually home 72 million, the Red Star Macalon tens of millions, Europa, Cobb Boloni nearly 30 million won the bid.

Advertising marketing is the most basic marketing method to shape the brand effect, and it is also the most investment in corporate funds. In recent years, the advertising marketing of home building materials companies has also become increasingly intensified. Many companies have also taken advertising marketing strategies. In the eyes of consumers, product advertising has become the biggest way to understand the company.

Celebrity endorsements

Celebrity endorsement, in the home building materials industry can be said to be the absolute trend of marketing, cabinet companies use stars to do brand endorsement phenomenon is also more common. Although celebrity endorsements are quite expensive, home and building materials companies are still keen on this. The reason is that celebrity endorsements can indeed push a wave of waves at the consumer level.

Celebrity endorsements have become a common practice in the cabinet industry. This is similar to the development of other industries. From the first, latecomers flocked to the front, bustling, and even sold three major elements directly to the cabinet business market opportunities.