The flooring industry ushered in a new round of market regulation and strategic structure

Most of the original wood floor materials in China come from South America, Northwest Asia, and Africa. Since the Copenhagen ** in 2009, the following countries have further tightened the extent of the deforestation, which has led to the constant rise in the price of raw materials. Global wood has a lack of capital, and the price of floor tributaries has dropped, forcing competition among the flooring industry. On the Other hand, the acceleration of the global economic recovery has further aggravated the demand for the wood market. According to merchant responses in the wood market, following the deterioration of market conditions, sales of raw materials rebounded month by month, and shipments of timber in North America have been restored to the highest level of business operations since the financial crisis. Large stocks previously accumulated in the downturn are now fundamental. Empty. In addition, because of the shortage of upstream supplies, sparse wood species and even the phenomenon of shortage of spot sources.

Affected by the lack of upstream raw materials, it will inevitably increase the need for capital in the homogeneous products of the flooring industry and increase the competition among enterprises. In 2011, a new round of growth cycle in China's flooring industry began, and the wood flooring industry has entered a new phase of recovery. The industry's business climate is gradually improving. However, in the face of the new international competition situation, immersed in the influence of multiple factors such as the decline of the original material and the microeconomic regulation, the Chinese flooring industry entered a new round of market mediation and strategic structure. The illusion of intricate market forms encourages companies to take advantage of the situation and to overcome adversity and win over fierce competition.

The regulation of the upstream property market has a direct impact on the floor industry. Since the unrelated part of the country’s 2010 consecutive series of controls on restraint of house prices and attacks on real estate, the popular property market has cooled down again, and the real estate industry’s trading volume has plummeted. The flooring industry has formed a positive negative impact. However, the downturn in the property market has a definite delay in the impact on the entire household industry, and will only be reflected in the first half of the year. Many industry players in the flooring industry are more oriented to the idea that “short-term bearishes are long-lasting and positive”, believing that the entire floor of the home industry will be a potential victim of a new round of real estate regulation.

The industry believes that the downturn in the property market will not indirectly affect the needs of the flooring market. This impact will not only be small, but will be limited to the short term, and will not be too frequent forever. Therefore, the rigidity of the flooring industry will not be eliminated. The state has introduced a series of policies to regulate and control the real estate industry. It is certainly not a merit for the flooring industry. Flooring companies should continue to refurbish marketing forms and forms of service, through the prosperous product line, low-carbon environmental growth form, to enhance the company's comprehensive competitiveness and resistance to market hazards. Following the country’s continuous increase in the level of consumerism in the Tuenzi market and the year-by-year progress of consumer demand for building materials, many businesses have begun to realize that the Tuenzi market has gradually become a “new continent” in the market and follows the continuous success of the Tuenzi market. The demand for wooden floor products in the Tuenzi market can be huge, and the Tuenzi area has gradually become a key growth bias in the building materials industry.

The flooring industry, as one of the more active sectors in the Tuenzi market, has also increased its share of the policy in the Tuen market. Compared to the subsidies granted by the home appliances authorities in the countryside, it is not very clear what kind of policies will be adopted to deal with “building materials to the countryside”. In addition, what companies and products can enter the "building materials to the countryside" is still unknown. Under this kind of environment, the vast number of companies have continued to enjoy the structural Tuenzi market. It can be seen that the Tuenzi market has great absorption and the market has a long-term prospect.

The floor market illusionary changeable competition has reached a new level and talked about the market trend in 2011. All parties think that the most difficult times have been past. The introduction of inexpensive Laminate Flooring has become the best weapon for the market. The solid wood floor is a capital product, because it will become more and more high-end due to the limitation of the original material. However, with the progress in the degree of survival of all people and the enhancement of environmental awareness, there is still room for certainty in the Solid Wood Flooring market. To deal with the illusion of the floor market, low floor prices have become a widespread practice for floor manufacturers and distributors. However, most of the high-priced promotions have lost their rewards in increasing sales. With the continuous changes in the market, companies are gradually mediating the layout of products, and strengthening the rapid floor of the trend, so many floor companies have been deaf for six months of new products in the increase in the proportion of laminate flooring.