The network camera's civilian market cannot be optimistically popularized

Since 2005 and 2006, network cameras have begun to gain strength in the domestic market. They are gradually recognized by the market for their ease of installation, simple configuration, simple network structure, and good image quality. In the past two years, the network camera has become a hot spot in the field of video surveillance. With its huge market prospects, it has become a potential stock in the eyes of many security companies. In 2007, the network cameras continued to “strike through the city” in the market, and stepped forward to "erode" the space of analog camera + video server, analog camera + DVR + management platform and Other system products in the video surveillance market. In the development and promotion of enterprises in recent years, network cameras have been rapidly developed in market applications. However, due to the late start of network cameras and the small development base, the absolute value of their market numbers is still relatively small.

Due to the unique advantages of network cameras, network cameras have been widely used in safe cities, communities, government units, supermarkets and other fields, but the most suitable and most promising market for network cameras is the huge civilian market.

The network camera application civilian market prospect is broad The traditional security is mainly based on video surveillance, and mostly limited to limited monitoring. At present, video surveillance has been developed from traditional security monitoring to private and civilian use. At the same time, the rapid development of Internet and broadband network technology has made existing broadband networks able to meet the needs of users in various aspects of video surveillance. This has enabled the development of digital, networked remote video surveillance services based on broadband networks. With the rapid development of the global broadband market, on the one hand, major operators have vigorously promoted broadband applications. On the other hand, the further reduction in the use of broadband in recent years has become a line used by everyone, making broadband applications rapidly popularized. . Therefore, the realization of remote video surveillance on cheap broadband lines has become a more extensive demand. Major telecom operators in the world have successively launched video-based value-added services based on broadband networks. China Telecom and China Netcom and China Mobile have also successively launched video value-added applications, and their demand for network video surveillance equipment has increased dramatically.

According to related data, the popularity rate of civil security products in foreign countries has reached over 70%, and its advantages of beauty, safety, intelligence, ease of installation, and cost-effectiveness have been the preferred security products for foreign families. The enormous potential of the domestic civilian market also contains huge business opportunities. According to relevant agencies, if the calculation is based on the existing 100 million urban households in China, combined with the GDP growth rate of the national economy and the speed of urbanization in China, the next five years will be The expected total purchase of urban residents will reach 50 million sets. According to the calculation of 1,000 yuan per set, the market size will reach 50 billion yuan, with an average annual market demand of 10 billion yuan. The rural areas with developed coastal economy have not been included in the sales scope. . The civil security market has great prospects, but the former security systems are designed based on the application of professional occasions, and are not suitable for civilian use in terms of ease of use, price, and functions. This also made the civilian network camera come into being.

What is the real practical application of the "civilized, realistic bone" civilian market network camera in the seemingly beautiful civil market? In Shenzhen, which owns 70% of the country's security products and security companies, the author learned that the vast majority of security companies are optimistic about the prospects of network cameras, and many companies are also preparing to enter the network camera market, but they have really started to do network cameras. There are not many companies. Most companies do not want to miss out on new business opportunities, but they cannot see the true market prospects of network cameras. Therefore, most companies are still watching. Insiders pointed out directly: "The market for network cameras is very large, but it is not now."

According to Pan Da, general manager of Shenzhen Haishuuo Security Equipment Co., Ltd., “In recent years, people have begun to come into contact with network products, and the advantages of digital products have also become increasingly apparent. Previously, analog signal was easily attenuated and remote signals were The effect is not very good, and the digitization is very easy to integrate.For the network camera, the family is the largest customer group, every household can buy it back, we also want to go to the civilian consumer market, this market prospect is very good. However, the civilian market has not yet risen, and we are preparing for it. Security cameras are also being pushed by the government, but it is still a long way from being widely known. The civil market is hot by the market, but the real application is still relatively small. It is applied in the government and community, and it will take a while to really enter the civilian market.”

Haisino is currently a manufacturer of network cameras. For the development of network cameras in the civilian market, Pan Dawei will continue to struggle for the future market, and Pan Dawei has done a detailed job in promoting the civilian market. Planning for deployment. In the company interview, the author also learned that Daiyu Century Technology (Hong Kong) Co., Ltd. was one of the earliest manufacturers to promote network cameras. In the year of 2005, Daiyu Century began to make network cameras. Six years ago, Daiyu Century has seen a wide market of network cameras. However, a few years after its promotion, the network cameras produced by Daiyu Century did not sell more than 3000 in the world. station. Market promotion has hardly improved. In 2009, Daiyu Century gave up its production promotion of network cameras and switched to production of DVRs.

Dai Kewen, deputy general manager of Daiyu Century, believes: “The network camera is a good thing for everyone at present, but this will take time to promote. Especially in the civilian market, it is very difficult to reach the level of popularity.” According to Li Kewen’s introduction The promotion of network cameras in the civilian market is mainly constrained by two major factors.

The installation of general products in security products requires professional installation personnel. Network cameras are a new generation of cameras produced by combining traditional camera and network technologies. They can transmit images to the other end of the globe through the network, and remote viewers do not need to use them. Any professional software, as long as the standard web browser can monitor its image. To enter the civilian market, a network camera requires users to install it on their own, and this requires the user to have a certain understanding of the network and the computer. If the user can install it himself, it will save the engineering staff, and this involves not only upgrading the product, but also achieving the conversion of a generation, so many people will certainly resist the replacement, the main users and operations The speed with which the person will resist advancing will be very slow and it will not be possible to transform it in a short time. Therefore, network cameras are less optimistic in the civilian market. Another restricting factor for network cameras entering the civilian market is the transmission problem. According to the detection of network camera image transmission by Daiyu Century, the image upload and download speed per second can reach more than 127K for smooth transmission. The network speed of civilian households is generally difficult to reach this speed. .

Although the market for network cameras is promising but not optimistic, the popularity of network cameras in the civilian market and other markets requires not only government propaganda and promotion, but also the technical support of operators. Network camera manufacturers need to work together to open up the market. The development of new things always has a tortuous and long process. The future development of network cameras also requires the industry to jointly promote.