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In the past two years, the cost advantage of China’s manufacturing industry has weakened. In particular, furniture exports have been hit hard. Recently, the “Wood and Wood Products Regulations and New Environmental Protection Design Directives” formally passed by the European Union has given a head to the Chinese furniture exporting companies that are in the middle of winter. . Furniture manufacturing companies fall into internal and diplomatic difficulties.

“Some European customers often contacted by companies this year have basically not placed orders.” Yesterday, Chen Hingding, head of a furniture export company in Hubei, disclosed that some of the company's floors and doors were mainly sold to European and American markets, and were consumed by overseas markets under the influence of the global economy. With insufficient demand, the foreign trade situation has been deteriorating. "The company's orders have shrunk by more than half from last year."

Furniture enterprises are typical export enterprises. However, with the rising costs of raw materials and labor and the appreciation of ***, this year's furniture export enterprises are experiencing difficulties. Some raw materials such as furniture plates, paints, glues, etc. have all increased in price, exceeding the maximum by 50%. Increased the company's operating costs.

In addition, European and American markets have increasingly stricter standards for Chinese furniture. At the beginning of this year, the United States Senate passed the "Complex Wood Products Formaldehyde Standards Act" and it was formally implemented on July 1. The new act reduces the amount of formaldehyde released from wholesale wood products sold in the United States and poses challenges to China's furniture exporters. Recently, the “European Union Timber and Wood Products Regulations and the New Environmental Design Directive” have also been formally passed, requiring all manufacturers on the timber production and processing sales chain to submit the wood source, country and forest, wood volume and weight, and log suppliers. The name of the address and other basic information that proves the legality of the source of the wood. This is a fatal blow to foreign trade furniture companies.

"Furniture companies are mostly small and medium-sized enterprises. SMEs have long been relying on low-cost, low-cost advantages to enter the European and American furniture market, and identity certification has increased their cost pressures, making it difficult to establish a foothold in the EU market," said an industry source.

Can these companies turn domestic sales? Liu Hao, a person in charge of a floor company in Hubei, said that export orders are usually profitable for every transaction, but after converting to domestic sales, furniture companies need to open up the market. In the market cultivation period, they have to invest mainly, so exports to domestic sales in the short term Hard to profit.

He also said that the export products are mainly designed for the needs of overseas consumers. After turning to the domestic market, it is very likely that there will be problems with soil and water. “For companies that are used to exporting products, they will face difficulties and challenges in the process of transferring domestic sales.”