The trend of ceramic thin bricks: ice and fire two heavy days

The trend of ceramic thin bricks: a journey through innovation and resistance Since the "Eleventh Five-Year Plan" period, energy-saving and emission reduction have been elevated to a national strategic level. As a result, the energy-intensive ceramic industry has begun to gradually adjust its practices to meet these goals. In recent years, with rising costs in energy, raw materials, and labor, companies have started actively seeking ways to reduce energy consumption and emissions. Ceramic tile thinning has become a focus for both the government and industry associations. It soon became one of the independent research and development projects for many companies. Although most companies are reluctant to openly admit it, they all agree that before the introduction of national standards for energy-saving and emission-reduction in ceramic tiles, they prefer to invest in financial and material resources to achieve cost control rather than face mandatory measures. For well-established brands that are sensitive to policy and social trends, they often take early action—whether it's adopting thin brick technology or modifying existing products. However, even with a complete product and marketing plan, the market response is still uncertain. Thin bricks are seen as the future trend, but not all companies are optimistic about their market prospects. Without clear standards, many companies hesitate to start thinning their products. If the market lacks scale in thin brick production, it will be challenging to change consumer habits and perceptions. The question remains: is the lack of mandatory policies the main obstacle to the promotion of thin bricks? Market adoption of thin bricks requires more than just policy support—it also needs innovation in product design and positioning. Unlike traditional tiles, thin bricks must be accepted by the market through unique features and benefits. A company’s new product launch recently attracted significant attention from dealers, showing that there is potential if the right approach is taken. In 2007, Mona Lisa launched its first thin plate production line, marking a milestone in China’s ceramic industry. Compared to conventional tiles, which are often thick and heavy, thin plates offer a lighter alternative. For example, a standard 300×300 mm polished brick is typically 6–7 mm thick, while an 800×800 mm tile can reach 12 mm. Thinning such tiles could significantly reduce material and energy use. According to industry expert Xu Ping, reducing the thickness of ceramic tiles from 11.3 mm to 5.5 mm can save 5.6779 kg of standard coal per square meter. This includes savings in raw material transportation, powder preparation, and product delivery. If traditional tiles could be reduced by 60%, the annual savings would be enormous—up to 3 billion tons of raw materials and 30.6 billion kilograms of standard coal. These figures highlight the environmental and economic benefits of thinning. From a usage perspective, thinner tiles do not compromise performance. Even at 5 mm or less, they maintain good physical properties, including toughness and durability. The industry has gradually accepted this, with many now recognizing the advantages of thin bricks over traditional options. In terms of installation, thin bricks are easier to handle. They require only adhesive instead of cement, improving site conditions and enabling DIY projects. Their lightness also makes them ideal for external walls, reducing structural load and saving energy. Despite industry recognition of their strength, consumer perceptions remain a challenge. Many still associate thick tiles with quality and durability. Currently, thin bricks are mainly used for dry hanging on exterior walls or artistic applications, not for flooring. High costs—often exceeding 300 yuan per square meter—also hinder widespread adoption. For manufacturers, transitioning to thin brick production involves significant investment. Only a few companies, like Guangdong Mona Lisa and Ningbo Ritai, have met the national standards for thin ceramic tiles. This small number highlights the challenges faced by the industry. While some companies are hesitant, others see potential. Tang Qi of Foshan Oushenno Ceramics believes thin bricks can be produced using existing equipment, with minimal changes to construction methods. This makes them more market-friendly and easier to adopt. Currently, around 15 Chinese companies are experimenting with thin bricks, including Nobel, Dongpeng, and Marco Polo. This indicates growing interest, even if the market is still developing. At the governmental and association levels, thinning is seen as essential for sustainable development. During the 2009 meeting of the China Building Sanitary Ceramics Association, thin bricks were a major topic. In 2011, the industry aimed to promote green development, energy efficiency, and resource conservation. The upcoming national standards for thin ceramic tiles are expected to shape the future of the market. While discussions are ongoing, the gap between policy and market reality remains wide. As the industry moves forward, companies are focusing on product design and differentiation. Brands like Ou Shennuo are emphasizing aesthetics, texture, and performance to appeal to consumers. Their efforts show that innovation, not just thinness, is key to success. In conclusion, while the path to widespread acceptance of thin bricks is still long, the combination of policy, innovation, and market strategy offers hope for a greener and more efficient future in the ceramic industry.

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