China's hardware industry brand awareness

After the reform and opening up, it entered the fast track of development. Especially after entering the new century, China's hardware industry has taken over the responsibility of international industrial transfer. It took a quick ten years or so to become the world's largest hardware manufacturer. Brand is the foundation and core of enterprise development. After more than ten years of rapid development, brand awareness has been unprecedentedly strengthened in the hardware industry. Building a brand has become a core development strategy for well-known companies in the industry to build a century-old enterprise.

Establishing a brand is becoming a consensus. We have a brand. Foreign buyers and large customers all know us. They often come to purchase our products. We are also a gold supplier for a certain multinational company. In the past when it came to the importance of the brand to the company, the heads of many companies vowed that they were branded OEM production as a brand, which is a vague understanding of some companies 10 years ago.

In fact, this can only show that after a period of time, China's hardware manufacturing industry has already possessed a relatively high level of manufacturing capabilities. The hardware products manufactured are no longer synonymous with low quality and low price, and the quality of products has been acquired by international mainstream buyers. Market recognition. However, the improvement of quality and quality does not mean that the brand building will win the final victory. Chinese hardware companies still play a role of lower-level producers and processors in the international market.

The reason is that, although they have the ability to produce high-quality products, most of these products are provided to international brand manufacturers through OEM or ODM methods, and they lack the brand's fatal flaws when they become Chinese companies to compete internationally. It is undeniable that the OEM approach once allowed Chinese companies to complete the initial capital accumulation in a short period of time. However, when the accumulation reaches a certain level, this mode of production has become an obstacle and becomes a barrier for the company to move toward a higher level. How to correctly define this history? Zhang Dongli, chairman of the China Hardware Products Association, said that in the process of accepting international industrial transfer, a large number of Chinese companies have made progress from small to large by way of OEM, but OEM is only a specific historical stage of industrial development. In this stage, the enterprise has realized the improvement of technology and experience, but it has also paid hard labor and resource costs. This is ultimately not the ultimate pursuit of enterprise development. To realize internationalization of China's hardware products and establish a century-old enterprise, we must start by building brands.

Thankfully, China’s hardware companies have been awakened in recent years, recognizing the importance of brands in companies, investing a lot of manpower, material resources, and financial resources, and have made remarkable achievements in brand building.