The state-owned small and medium-sized hardware locks brand became the new target of "cottage" infringement
Not long ago, Yiwu Customs launched the “Into the Customs and Customs†activities, and invited nearly 100 business owners from Yiwu International Trade City to enter the Intellectual Property Protection Exhibition Hall set up by the Customs. After the visit, many small commodity operators reported to the customs that their own goods had encountered counterfeiting.
"When you check the infringing goods, you can often see some 'raw faces'. When you check them, they are all state-owned small and medium-sized brands." From October 26 to 28, in just three days, Lao Li and his colleagues continued to import and export. A large number of suspected infringing locks were seized, involving a number of domestic independent brands such as “ALFAâ€, “VACHETTE†and “LAPERCHEâ€, and the owners of these brands are all SMEs.
According to the customs, many foreign trade enterprises in Yiwu seem to be small but famous. Like the pioneering hardware company that just applied for the record in May this year, the brand EXPLOIT has been registered in more than 60 countries around the world, with more than 20 patent products, and its products are sold to more than 90 countries and regions. After the popularity began, it was infringed by trademarks of many companies at home and abroad, and local trademarks in Chile were also squatted. The company is currently making great efforts to protect its rights.
"The violations of intellectual property rights of domestic enterprises that we have found so far this year involve 82 domestic well-known brands, compared with 63 last year." Wu Hao said.
Protecting intellectual property rights expects companies to participate more
According to statistics, in the first three quarters of this year, Hangzhou Customs seized 19 million suspected infringing intellectual property rights. In response to some new features of infringement, the company has made a lot of efforts in cultivating the awareness of independent intellectual property rights while combating smuggling and regulating market order.
There are many private enterprises in Zhejiang, which are widely distributed and small in scale. The awareness of intellectual property self-protection, especially the awareness of intellectual property rights protection, is generally not strong. "Proactive protection of customs intellectual property rights is based on the application of the enterprise to the customs for filing. The enterprise does not report the intellectual property information it owns to the General Administration for the record, and the intellectual property protection of the customs can not be discussed. However, many enterprises mistakenly I think that as long as there is a domestic trademark registration, you can sit back and relax." Wu Hao found in the survey that many foreign trade enterprises in Zhejiang have such "misunderstandings."
The “ALFA†trademark holder of Zhejiang Province, which has just intercepted 30,000 infringement locks with the help of the Customs, is a small-scale private enterprise. “I used to know how to build a brand. I always thought that I had to wait until the brand became bigger. I did not think about the protection of intellectual property rights until the level of 'Nike' and 'Adidas'. Until there were some locks on the market that mimicked the property rights of our company. It has brought a lot of trouble to our reputation." Talking about the infringement of his own products, Jin Xingtu, the general manager of this company, was deeply touched.
"Intellectual property protection is related to the vital interests of enterprises. Without the active participation of enterprises, the protection of customs is passive. We are looking forward to more companies participating in the protection of intellectual property rights and taking the initiative to file for customs. Let the Customs support the "protective umbrella" for more independent brand enterprises, and "protect the escort" for private enterprises to seize the brand and seize the international market." Wu Hao said.
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