Gao Jifan: PV companies should still pay attention to the international market
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Interview with Trivia Solar Chairman and CEO Gao Jifan:
Beginning in 2011, Chinese PV companies began to receive fierce "double reverse" investigations from Europe and the United States. Many PV companies have gradually withdrawn from the EU market because they no longer have a price advantage. This campaign has not yet ended.
The US Department of Commerce issued an announcement on January 23, deciding to initiate investigations on anti-dumping and anti-subsidy mergers on crystalline silicon photovoltaic cells imported from China. This is the second time that the United States has initiated a double investigation on China's photovoltaic products since November 2011.
Since the global photovoltaic trade initiative and the construction of domestic power stations in China are expected to achieve significant growth in 2014, there is no shortage of voices about the photovoltaic companies' need to transfer their development focus back to China.
However, Gao Jifan, chairman and chief executive of Trina Solar, explicitly denied this strategy when he was interviewed by the 21st Century Business Herald in Davos, Switzerland.
"The international market is still our main market. It is impossible to give up because of double opposition. At present, our share still has great advantages." Gao Jifan said.
Gao Jifan told the 21st Century Business Herald that even though Trina Solar’s ​​current European market share has dropped from 60%-70% in the past to more than 30% now, it is not so much the shrinkage of the European market as it is the acceleration of other markets. prosperity.
Gao Jifan stated that the consolidation of the American market and the rapid increase of the Japanese market have made TRW even more rapid in the world, while emerging markets in Southeast Asia, the Middle East, Latin America and Africa have also developed rapidly.
According to the quarterly report released in November 2013, Trina Solar achieved its first quarterly profit for two years in the quarter. From the loss of more than 57 million U.S. dollars in the previous year to nearly 10 million U.S. dollars in profits, 81 U.S. dollars per American Depositary Shares (ADS) and a net profit of 9.9 million U.S. dollars, or 14 cents per share. Revenue increased by 84% to $548 million. Profitability was driven by the rebound in solar panel prices after falling for four consecutive years and the reduction in production costs.
In terms of sales volume, in 2013, Tianhe increased by more than 60% from 2012, and annual shipments are also expected to increase by about 10%. Gao Jifan stated that in the second quarter of 2013, TRW was already at full capacity; from the third quarter to the fourth quarter, the production capacity could not meet the demand, and some orders had to be made through other partners. The gross profit margin of the industry and Trina's profit margin have risen in the third and fourth quarters.
After the downturn in the global market in 2013, the demand for global photovoltaic products in 2014 increased rapidly. According to a report released by the CCID think-tank, a research institute under the Ministry of Industry and Information Technology, in 2013, the export volume of China's PV modules was approximately 16GW, and the export volume was approximately US$10 billion, a decrease of 27% over the previous year. Among them, the share of exports to the United States accounted for about 10%. Ping An Securities said that in 2014, new installed capacity in the world may reach 44 GW, an increase of 21%. The demand for installed capacity in China, the United States, and Japan will increase rapidly.
Gao Jifan believes that the entire photovoltaic industry has undergone a period of rapid development from 1997 to 2004 and reached a peak in 2010. From 2011 to 2017, it will enter the stage of adjustment, integration and redevelopment of the industry. The "double anti-political" policy has played a significant role in promoting this round of reshuffle and the relatively stable pattern of the industry.
Gao Jifan also stated that the photovoltaic industry will usher in an adjusted brand development stage from 2015 to 2018. “Photovoltaic capacity is generally a small cycle of seven years. It is estimated that by 2017, three to five photovoltaic companies in China will account for 80% of the total. Market share." (Zhang Han)
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