New building materials "price increase"?

The development of the building materials industry needs to be promoted, and new types of building materials have also continuously broken through. Since 2010 , the home building materials market has been "rising". This trend of "price increase" will occur almost every year at the end of the year, and in the subsequent development There is no sharp upward trend expected by the market. This kind of price increase is also considered to be the hype of the year-end promotion, but for the specific market atmosphere of 10 years, this seemingly hype behavior implies the general trend.

　 Pro-Pie: The price increase of home building materials is the general trend

Some building material dealers who agree with the trend of home building materials products rising in price have said, "In the past year, most building material dealers have survived on profitable sales, and the market has gradually recovered and increased slightly after the year. The prices are reasonable. " In addition, in the new year, the economic recovery momentum is optimistic, the raw material market demand will inevitably increase, the price of raw materials will rise, and the cost of labor will also rise, which means that the production cost of enterprises will increase, and the price of products will inevitably rise.

The hot situation in the real estate market, rising energy prices, rising raw material prices and product scarcity, as well as logistics and other price increases, make home building materials companies feel more pressure in the future marketing. And the excess expenditure brought about by these external pressures is bound to be passed on to the price of the product. Therefore, it can be said that the price increase of home building materials is an inevitable trend. Of course, the price increase of the product will definitely bring a big impact on the enterprise's marketing.

However, despite the reason for the price increase, there is no large-scale price increase in the market. Most merchants are also on the sidelines. Merchants are fully aware that a sudden price increase is not a good thing. A product price increase will reduce the overall sales of the product. The decrease in product sales will also affect the market layout of the merchants.

　　 Opposition: "price increase" theory is the year-end promotional hype

In recent years, the home building materials industry has frequently set off a wave of price hikes. News about price increases also appears from time to time, and in fact, due to the impact of the market environment and the current development of the industry, the price of home building materials has not entered the list of price increases as the market expected. Following such a development law, the seemingly inevitable "price increase" wave is like a habitual hype at the end of the year.

According to industry sources, with the scarcity of raw materials, such as flooring, and the increase in operating costs, such as ceramics, it is normal for the price of building materials to change every year. However, the merchant has not received the official price increase document from the manufacturer, or intentionally rumored that the price increase is indeed suspected. With the advent of the Golden Week, the highly competitive building materials will be placed more on price reduction promotion, and the price adjustment is unlikely in the near future. .

Some merchants said that whether the price of home building materials is not only related to the price of raw materials, but also related to the trend of the entire real estate market and the actual

The decoration market demand is closely related. In this regard, Zhu Shansheng, president of the Nanjing Decoration Industry Association, said: "Nanjing's home building materials market has concentrated thousands of high-end and low-end products of building materials, but there are not many companies that are competitive in the market, and the price wars are fighting each other. It ’s very powerful, not to mention price increases. "

Therefore, the initiative to increase or not increase prices in 2010 is still in the hands of various home building materials companies. If the companies can digest the rise in various costs on their own, they can not increase; if the prices increase, as long as the market recognizes, it is also unique in the company's marketing innovation It is constantly developing new building materials and building materials markets, opening up more market development opportunities.

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