[real-time] generation of shoes Wang Baili announced delisting! 80-year-old man who has been forced into a desperate situation by Ma Yun sells 10 billion yuan

For Chinese girls, buying women's shoes for a long period of time will buy Belle and its brands in all likelihood. It's no wonder that Sheng Baijiao, CEO and executive director of Belle International, once said valiantly: Wherever a woman passes by, she must have Belle.

So, what led to the delisting of Belle International? The reason is that crazy offline expansion and online shortage, due to the saturation of the offline market, oversupply; coupled with the rise of e-commerce, Belle e-commerce transformation and other unfavorable factors, eventually let this former king eventually decline.

As early as the end of April, Belle International announced that it had received privatization notice. The bidder’s planned privatization price was 6.3 Hong Kong dollars per share, and the company’s total valuation was 53.1 billion Hong Kong dollars. This compares with the 150 billion Hong Kong dollars at the peak of market value, the market value shrinks nearly 2/3!

In the end, Belle International, China's largest footwear company, completed privatization on July 27th.

The two founders of Belle, Chairman Deng Yaohe and CEO Sheng Baijiao did not participate in the acquisition and announced the sale of all Belle shares.

Some people in the industry commented that the end of the “shoes of the shoe” meant that the era with the department store as the core officially ended! Belle's success was buoyed by the rise of department stores. Belle's failure was also due to the infinite persistence of department stores; in the face of the arrival of e-commerce companies, Belle Company did not take it for granted. When it truly realized the impact, it was already time-honored. Late night.