Why do feed distributors love and hate?

Dealer - a name that allows feed companies to love and hate. So far, most domestic companies still have a great dependence on him. This dependence is reflected in the slogan of the marketing industry in the early years - " "Decision-winning terminal", does this terminal refer to the ultimate farmer? Or is it the last channel for feed products - the terminal dealer? This is not known. But one thing is certain: the feeling that dealers give to most feed companies is “such as stalking in the throat”, and the taste is even more difficult. In the past days, dealers have made important contributions to the development of China's feed industry. Today, the existence of dealers has become the biggest obstacle to the development of the feed industry. Therefore, we have to re-examine the cooperation of feed enterprises. Partners - dealers, what role they play at this stage, the future development trend of dealers, and the current cooperation and strategy of enterprises and dealers. Only in this way can the feed enterprises be able to break the constraints of the current distributors on the development of the feed industry and even the aquaculture industry as soon as possible. KTq China Feed Industry Information Network - based on feed, serving animal husbandry

1, the history of the role of feed distributors and achievements KTq China feed industry information network - based on feed, service animal husbandry

In the early days of the development of China's feed industry, many farmers have not used the habit of using industrial feed. At this time, dealers played an important role in the promotion of industrial feed. Since the domestic market was in the seller's market at that time, whether it was a feed enterprise, a distributor, or a farmer, as long as they were willing to do it and insist on doing it, they could all get a share. Feed mills, dealers, and farmers are a basic peer-to-peer partnership. Everyone earns the money they earn, and naturally they are safe. At this stage, the distributors, as the product channel of the feed enterprises, undertake a large number of independent promotion tasks, enabling the company to focus more on product development and capacity expansion. KTq China Feed Industry Information Network - based on feed, serving animal husbandry

2, the current status of the dealer KTq China feed industry information network - based on feed, service animal husbandry

In the late 1990s, the rapid increase of feed enterprises led to the complexity of the competition. The large-scale enterprise groups in the feed industry, medium-sized local enterprises and small enterprises and even family workshops coexisted, leading to diversification of market competition. At this time, the market capacity has become saturated, the market has initially entered the buyer's market, and farmers have begun to focus on the brand, and the survival of some small-brand companies has begun to become severe. In order to survive, small businesses began to abandon profits to offset the lack of brand influence, large companies forced to follow up with pressure, and the profit margin of the feed market continued to shrink in the bargaining of dealers. Almost at the same time, as more and more people enter the breeding industry, the rapid expansion of China's aquaculture, coupled with frequent epidemics and other factors, has seriously affected the profitability of the aquaculture industry. Many inexperienced and poorly managed farmers have lost money and even lost money in the ever-changing market and frequent epidemics. Chinese farmers have always been accustomed to the habit of producing materials. In the lucrative era, there is not much risk, but a question of payment methods. Nowadays, the management risks of farmers are increasing, the profitability is declining, and the repayment ability is also greatly reduced. In order to reduce their own risks, dealers who sell their products are constantly pushing pressure on the upstream to demand policies and lowering product prices. At the same time, it has added more profits to the feeds sold to the farmers, which has formed an abnormal phenomenon in which the two ends are thin and the middle is thick. Farmers have a low level of profitability, because the abundance of aquaculture costs is ultimately borne by themselves, but it is even more difficult to obtain profits. Such repeated and vicious cycles, feed distributors have become a cancer channel, and even a healthy development of animal husbandry, seriously restricting the overall speed of the industry. KTq China Feed Industry Information Network - based on feed, serving animal husbandry

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