The fingerprint lock market broke out and led the giants to compete
2020-09-24 10:14:38
Since the first year of home intelligence in 2014, the concept of intelligent life has gradually formed in people's minds. At the same time, the market potential of fingerprint locks has been continuously released, and with the development of the overall market of smart homes, people are getting faster. development of. In 2017, the fingerprint lock consumer market will continue to grow rapidly and will usher in an outbreak.
However, at present, the domestic fingerprint lock market manufacturers are scattered and their respective battles, the brand effect is missing, and the melee has also ushered in the successive injection of various capitals, and the market competition is more intense. Perhaps this also means greater vitality.
Smart lock market accounted for less than 2% of the development potential is huge
Since the birth of the military field in the last century, fingerprint locks have been used in high-confidence areas. With the maturity of technology development, fingerprint locks have gradually entered the field of vision as home security products, and have gradually been accepted by people.
As the safest security smart lock to date, the fingerprint lock integrates mechanical, electronic, biometric, and sensing technologies, breaking the traditional mechanical lock relying on the key to open the door, and has advantages in safety, convenience, and intelligence. .
At present, the proportion of smart locks in the domestic lock market is very low, less than 2%. It can be seen that the proportion of fingerprint locks is even lower. Throughout the world, the proportion of smart locks in Japan and South Korea is about 80%, and that in Europe and the United States is about 50%. At present, the domestic lock production is about 2.2 billion per year. According to this calculation, the shipment of smart locks is only about 40 million, and its development space has yet to be explored. Among them, the development potential of fingerprint locks is even greater.
Many manufacturers are optimistic about the huge development space of fingerprint locks. The market has grown from the initial dozens of companies to the thousands of enterprises nowadays. It is not spectacular, and this number is still expanding. In 2017, the fingerprint lock market will be Welcome a bigger outbreak.
At present, the fingerprint locks on the market mainly include optical and semiconductor fingerprint sensors. Because the research and development threshold of semiconductor chips is relatively high, there are not many manufacturers that actually develop semiconductor fingerprint chips independently in the door lock market. Di Anjie is one of them. More than one.
Di Anjie Intelligent Identification Technology Co., Ltd. (hereinafter referred to as “Dianjieâ€) is a technology company specializing in fingerprint identification and data services. Committed to providing the world's leading fingerprint identification chip, fingerprint recognition sensor, fingerprint recognition module and fingerprint recognition algorithm services. The company's products have been successfully applied in many fields such as fingerprint door lock, finance, transportation, public security, education, etc. At the same time, Di Anjie is also the only semiconductor fingerprint sensor supplier for the ID card fingerprint collection project of the Ministry of Public Security of China.
Mr. Zhang Teng, general manager of Di Anjie, said in an interview that the current fingerprint lock market is mainly divided into the front loading market and the aftermarket. The front loading market is mainly the door factory lock (for door factory sales) and the engineering lock (for real estate, Apartment sales); aftermarket is mainly classified as online shop lock (Taobao, Jingdong), C shop lock (self-operated store sales)
The giants competed for the layout to drive the rapid development of the industry
With the improvement of domestic consumption level and the concern for home security, the popularity of fingerprint locks in China is the trend of the times. Obviously, the smart lock market with less than 2% of the market is a blue ocean.
With the concept of smart home, cross-border giants have poured into the fingerprint lock industry. Zhang Teng said that these brands have a constant influx of companies that can quickly activate and open the market. The traditional lock factory has a good reputation in the industry, but its influence is relatively limited. The entry of well-known enterprises can quickly increase the attention of fingerprint lock products and drive the industry to develop faster.
The rapid injection of capital has intensified competition among fingerprint lock manufacturers. At the same time, competition in the upstream of the industrial chain is about to come. Zhang Teng said that the upstream competition lies in the fact that many mobile phone fingerprint chip manufacturers have also begun to transform into the fingerprint lock market. As we all know, the fingerprint chip has developed rapidly in the mobile phone market after more than three years. Fingerprint chips companies that are not in the leading position in the mobile phone market are looking for opportunities to enter other markets. The fingerprint lock market is the next area they are targeting.
Zhang Teng believes that companies with mature fingerprint technology in the mobile phone field will not be too difficult to enter the fingerprint lock market. At the same time, there are obstacles in the transformation of these manufacturers, mainly due to the homogenization of products and the adaptability of the fingerprint lock market.
High-end differentiation into driftwood
At present, the fingerprint lock market is still in a stage of rapid development. The annual shipment of optical fingerprint locks in 2017 is estimated to be 5kk-7kk; the shipment of semiconductor fingerprint locks is estimated to be between 2kk-3kk.
In today's increasingly fierce competition for fingerprint chip homogenization, Di Anjie insists on the concept of providing high-end products and high-quality services, and is also the first chip design company in the industry to propose the concept of “bulk customizationâ€. In the current fingerprint lock market, it is easy to make low-priced products from components to terminal products. The difficulty is how to make high value-added products.
Di Anjie is committed to providing customers with customized products, such as shape, material, software, hardware and other customization. Shape customization: Di Anjie can provide general coating, high-gloss coating, ceramic cover and other solutions. Now the fingerprint lock product appearance tends to be the same, which limits the imagination of the fingerprint lock appearance structure design. Therefore, the significance of customization is to make the customer's overall design language consistent, and the fingerprint area and the entire lock design complement each other.
Zhang Teng also said that Di Anjie will increase the design and innovation of fingerprint products this year. In February, the first fingerprint module of the embedded LED lamp in China was launched and officially unveiled at the Shanghai Construction Expo in March.
For the fake finger problem that the industry has been unable to overcome, Di Anjie is about to launch a new technology: a functional module for screening living fingers in a fingerprint chip. This innovation takes the security level of the fingerprint lock to a new level.
Blow out the gravel and see the gold. In the current fierce competition, in the first year of the fingerprint lockout, the industry colleagues should be based on the spirit of artisans, based on the market segment, to create more innovative and differentiated brand products, jumping out of the chaos.
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