In the next decade, where will Suzhou Likou furniture go?
In 2010 , it was called the watershed of the development of the Chinese furniture industry by many people. In the first half of the year, the Guangdong furniture market was cold and difficult. Suzhou was generally passable, while the Sichuan furniture market was a thriving scene. Before 2010 , furniture companies only need to consider making their own products, and they can make a lot of money. Since 2010 , the brand awareness of Chinese furniture people has awakened, and they have begun to slogan to build Chinese or world famous brands; however, under In the 10 years, the post- 80s and post- 90s , who were labeled as "rebellious", "pursuit of individuality" and "self", will become the mainstream consumer group in the society. In the face of this group's consumer demand, furniture companies have to think carefully.
   Regarding brand building, the brand marketing form of furniture companies is becoming more and more abundant, among which the star endorsement phenomenon of Sichuan furniture is the most noticeable. At the 11th Chengdu Furniture Fair, star faces everywhere told people that celebrity endorsements have become an important symbol of Sichuan furniture companies. However, for the deep application of the star effect, furniture companies are still in the exploration stage. How to cater to the needs of the consumer groups of 80 'and 90 ' accurately, this issue should be the core of the continuous discussion of furniture companies in the next decade
For Sichuan Furniture's recent series of media campaigns and ambitious plans for great hegemony? Where will the market furniture in Likou, Suzhou go?
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