Upholstered furniture stands firm in autumn and winter home market prices rose 5% ~ 10%
Software furniture stands firm in domestic market
Upholstered furniture is a fast-growing market with huge potential. At present, market sales have occupied half of the furniture industry. It is understood that soft furniture mainly includes cloth furniture and leather furniture. In recent years, due to its unique advantages of environmental protection and durability, soft furniture has distinguished itself among wooden furniture and metal furniture, gradually leading the consumer trend, and has been widely favored by the market.
It is understood that domestic professional soft furniture manufacturers mostly use a combination of domestic and foreign sales. After the financial crisis in 2008, soft furniture will gradually shift its focus to the domestic market. After nearly two years of hard work in the market, upholstered furniture has successfully established a foothold in the domestic market. It is understood that on the one hand, the upholstered furniture companies have moved to the domestic market to quickly win the market, which is inseparable from the excellent quality of their products; on the other hand, the upholstered furniture enterprise group in the domestic market attaches great importance to brand image and terminal store construction; it strongly advocates experiential services And marketing, also achieved great results.
Healthy health, low-carbon environmental protection is the key
The rapid development of upholstered furniture in the country has attracted a large number of upholstered furniture companies to the domestic market. According to Zheng Zhimin, chairman of the Yalusi soft bed, with the increasingly fierce competition in the domestic market, in the next three to five years, the product technology content and additional Value, develop differentiated competition; strengthen brand awareness and build a low-carbon and environmentally friendly brand will become the two keys for software furniture companies to win the market.
It is understood that the technological content of soft furniture mainly focuses on the core concepts of "health and health". Based on extensive consumer surveys, soft furniture companies have developed silent technology, music massage technology, light absorption treatment, soft color and fragrance configuration A variety of unique technologies, such as the sleep health series of soft beds are designed to help the human body sleep quickly. In addition, the upholstered furniture has also developed unique bedding products made of antibacterial cloth with excellent antibacterial properties, such as bed sheets, bed covers and cleaning pads that directly contact the human body to inhibit the growth of germs on the bedding and keep people from sleeping , To meet the new needs of modern people for a healthy life.
Industry experts said that with the increase in technology content, upholstered furniture will use less natural resources, provide a longer period of use, and create a more comfortable and comfortable living environment for people. It is foreseen that strong low-carbon environmentally friendly soft furniture will play a more important role in the future furniture market and become the absolute protagonist in the market.
Modern leisure sofa is a hot spot
With the improvement of people's living standards and the increase of consumer demand, any product in the world is facing a market segmentation problem. For example, in the traditional home furnishing industry, the earliest was a suite. Later, soft furniture was separated from suite furniture, and now soft furniture is divided into soft sofas and soft bedding. It is understood that the soft furniture market has a strong performance and can occupy more than 50% of the market share in the furniture market. The main role of soft sofas-modern leisure sofas is indispensable. It is understood that this year's total sales of modern leisure sofas have accounted for 70% to 80% of soft sofas, and most mainstream sofa brands have modern leisure sofa series.
According to Zhang Yunjin, the director of furniture planning at Red Dot, leisure sofas are an emerging category compared to other European-style classical and Chinese solid wood sofas. They are also a popular trend nowadays and have the largest young consumer group.
According to reports, the unparalleled superiority of modern leisure sofas is reflected in the following aspects: first, in terms of comfort, because of the soft texture and better fit with the body curve, it is better than solid wood and panel; in addition, it has a sense of design Strong, diverse styles, rich colors, better combination and matching with the home, can better meet the needs of modern young people for fashion, personalization and differentiation.
Regarding the software furniture industry separated from suite furniture, the relevant person in charge of Jinhaima Home said that now the domestic software industry furniture has gradually matured, and the scale and standardization are also high. It has been recognized by more and more consumers. The wooden furniture, metal furniture, and soft furniture markets are more complete, and the overall level is more standardized and healthy.
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