The sale of mahogany furniture touches on "unspoken rules"

For decades, the furniture market in Wuhan has been disturbed by a "catfish" according to the practice of bargaining based on pieces (sets). A mahogany furniture company that had just entered the city declared to the outside world that there is no discount for all furniture and the price is calculated on the basis of pounds.

Mahogany is a collective name for 33 kinds of precious woods including rosewood and rosewood. The furniture made of these core materials is called mahogany furniture. Yesterday, the reporter saw in the Ouyada Furniture Xudong store and the actual home Wuchang store that a furniture store called "Liantianhong" was ingenious. The furniture and raw materials were marked with weight and unit price, respectively.

In the shop, the reporter found the material price list for the month, red leaf sandalwood 1699 yuan / kg, Laos red rosewood 419 yuan / kg, African chicken wings 199 yuan / kg. A set of three-piece Laos red rosewood chair with a weight of 44.8 kg and a price of 18771.2 yuan. The three other mahogany furniture stores in the surrounding area sold similar circle chairs with a price of more than 26,000 yuan / set.

Liu Haichao, the director of Liantianhong Marketing Company, explained that due to the scarcity of mahogany, the market has recently been heated up, and a set of furniture is often hundreds of thousands or millions of yuan. Usually it is high quotation and high discount. For the same furniture, customer cost sometimes varies greatly. The reason for negotiating prices by price and not discounting is to make prices transparent. The price of raw materials plus design and processing fees is the price that furniture should have, so that consumers understand consumption. "Practice price per kilogram, and monthly sales increase by 20% to 30%."

However, the ice breaking by bargaining did not attract other followers. A salesperson at Donglang Redwood Store said that every piece of furniture is a craft, especially the precious redwood, which contains fine carvings, and the price cannot be reflected by the price. "Like calligraphy and painting, can you bargain by pound?"

The mahogany furniture market has always been "deep in water." Ye Xueping, deputy director of the Institute of Economic Research of the Provincial Academy of Social Sciences, believes that it is precisely because of the "water mixing" phenomenon in the furniture industry, so the focus is on the weight according to the price, and the purpose is to arouse people's attention to quality.

A Ms. Li who visited the Home Plaza said, "In fact, for consumers, whether selling by the pound or by the piece, the most important thing is that the furniture material should not be adulterated."


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