Innovation of Traditional Furniture Exhibition Mode-Online Furniture Exhibition

Camera replay: The 2010 Suzhou Furniture Fair was held in the Suzhou Exhibition Hall from June 5th to 8th . This furniture fair launched an online furniture fair as a supplement and continuation of the Suzhou Furniture Fair; online furniture fairs promote, guide and display A new online platform with integrated functions, using the real three-dimensional technology of the World Expo Online to present the real furniture exhibition hall to the audience intuitively, vividly and vividly, while enhancing the brand image of the furniture enterprise, and expanding the product sales channels of exhibiting companies.

Four characteristics: First, the online furniture exhibition lasts longer     The online furniture exhibition can exist and continue for a longer period of time. Enterprises can start previews before the exhibition to warm up the upcoming exhibition, and after the exhibition, they can restore all relevant information such as the actual scene of the exhibition and investment promotion. Go online and form a furniture exhibition that never ends. Second, the online furniture exhibition communication means more vivid     Use 3D , video, interactive technology and other multimedia technologies for online exhibitions to create a new experience-style virtual exhibition hall for exhibitors. Visitors can freely and arbitrarily experience the virtual exhibition halls of enterprises in each exhibition area, and more easily interact with enterprises in real time.   3. The online furniture exhibition has a wider audience     The online furniture exhibition has broken through the time and space restrictions, so that more buyers can browse the furniture exhibition through the Internet, and exhibitors can get more effective display and spread in a wider range. Fourth, the online furniture exhibition is not subject to geographical restrictions, set up a furniture display center anytime, anywhere. The online furniture exhibition has broken through the geographical restrictions. It can be displayed in any geographical area with Internet access, or it can be displayed on a touch screen or a large LCD to display exhibitors around the world. Showroom.

   Industry voice:

" Online furniture fairs can be said to be an innovation of the traditional display mode of furniture fairs. What benefits will online furniture fairs bring to exhibitors? As an extension of physical exhibitions, they provide more business opportunities for enterprises through the Internet; new display methods, all Three-dimensional marketing to enhance corporate brand image; new digital marketing terminal to expand the display space for dealers; enable dealers to experience the overall decoration effect of the store; salespersons can take the exhibition hall to sell; for distribution The supplier provides visual soft decoration matching effects; cost-effective input and output. " Ling Anqin, CEO of Longan Interactive, commented.

  Suzhou Furniture Fair Zhao Yixue said that the online furniture fair includes three parts: display, interaction and activities, which will be kept for a long time after the Suzhou Furniture Fair ends. The Online Furniture Fair will be held simultaneously with the Suzhou Furniture Fair. Once a year, the exhibition halls of the exhibitors of the Suzhou Furniture Fair will continue.

  Jia Qingwen, chairman of the China National Association, said that the Suzhou Online Furniture Fair is a very good innovation. It allows people all over the world, whether in Africa or Europe, to approach the Suzhou Furniture Fair.

  Market trend: The market for online marketing is expanding. According to Sohu's data in 2009 , there are more than 350 million Chinese netizens. As the post- 80s and 90s gradually grow into the mainstream class of consumer groups, the market for online marketing will further expand. Even in some areas, Internet marketing has replaced the traditional marketing model, such as today's Dangdang and Joyo.com have become the dominant marketing model in the book market. The market for online marketing of clothing and home appliances is further expanding. The furniture industry has also started to hit the Internet. According to the person in charge of Shangpin Home Furnishing, its marketing performance in 2010 has exceeded 400 million yuan. It is foreseeable that the network market of the furniture industry will further expand. In the next five to ten years, online marketing will become the mainstream marketing model in many industries. And who can become the biggest winner depends on who can seize resources and seize business opportunities!
  Comments:
  In the continuous development of the home furnishing industry, the Internet has played a very important role. Internet groups are getting younger, consumers' consumption concepts and methods are changing, and the Internet is by far the cheapest media, and the audience is wider. Therefore, we are working hard to build an online furniture exhibition and move the physical exhibition halls of participating companies to the Internet To win more opportunities for exhibitors. However, the final effect of the online furniture exhibition depends on the behavior of the dealer. After all, to distribute a product, you must also look at the physical psychology. Therefore, the future market of the Online Furniture Fair depends on the behavior of the dealers, rather than wishful thinking, which is essentially different from the " Online Expo " .

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