Before and after the Spring Festival, consumers will become the nodes of furniture price increases
However, many consumers have not realized that when the furniture industry has begun to raise prices quietly, the price of plates has increased, the prices of paint and other materials have risen, and the labor cost has increased significantly, which has caused furniture prices to rise. People expect that New Year's Day and around the Spring Festival will become the node of this round of furniture price increases.
The rising tide of furniture prices is surging consumers
Recently, the reporter visited several large home stores including Suzhou Likou Furniture City, Red Star Macalline Hengtang Store, and Suzhou. From the market, I learned that except for a few furniture brands that have price adjustments, most of them The brand has not made any price increase, and the entire market has shown a relatively stable state. The reporter randomly interviewed several consumers who were preparing to buy furniture products and found that most consumers were unaware of, or did not anticipate, the current round of price increases. However, there are a few consumers who have already anticipated the increase in furniture prices and are planning ahead. The reporter met a consumer Mr. Li in a specialty store of Red Star Macalline. During the conversation, he actively asked the sales staff whether the furniture products in the store would increase their prices in the near future. Mr. Li said: "Everything is going up now, and the price of furniture is not unexpected. I just hope that I can buy the furniture before the price increase, so that I can save a little bit." Your new home has a set of furniture, which is one of the ways consumers can save money.
Around the New Year, it will become a price increase node or increase between 10% and 15%
The reporter learned in the interview that many furniture brands regard the price rises around New Year's Day or the Spring Festival. Zhang Wenguang, general manager of Qumei Furniture, said: "Due to the pressure of rising raw materials and prices, some products of Qumei Furniture have been adjusted in price in mid-October, but it is estimated that there will be a new round of price increases around New Year's Day. And Huang Taoyong, the manager of the Xi’an branch of the Federal Gordon Wall Cabinet, said: “The Federal Gordon Wall Cabinet is not expected to increase prices by the end of this year, but it is estimated that the price will increase after 3.15 next year, and the range may be between 10% and 15%. Cao Min, the head of the Roland furniture store, said: "It has been determined that Roland's products will increase in price on New Year's Day, but the price increase will not be too high." Mr. Cai of E Family Fashion also said that the current physical store We are all preparing for price increases, and those of us who do online shopping will also make appropriate adjustments! But not too much! After all, the network is different from the physical store!
In addition to these furniture brands that have already determined price increases, the price increases of some furniture brands that have not yet made clear actions are also quietly brewing. Ms. Zhao, the manager of the top 100 furniture stores, said: "At present, no notice of product price increases has been received, but the price of furniture products may have a float before and after the Spring Festival." And some shopping guides in Likou Furniture City also It said: "There is no price increase yet, but the manufacturer has already begun to do the preliminary investigation of price increase, and the store has received some telephone investigations by the manufacturer about whether the price increase."
Plates, ingredients, labor costs rose to push up furniture prices
Many industry insiders interviewed by the reporter said that due to rising costs, price increases are almost imperative. Cai Sheng, the general manager of E Family Fashion, and Zhang Wenguang, the general manager of Qumei Furniture, both analyzed the fundamental reasons for this round of furniture price increases: First, the wood used in China's furniture manufacturing industry basically comes from Russia, and what happened in Russia this year The fire caused the plate prices, which had been gradually rising, to rise further. Second, the raw material prices of the entire domestic industry are currently rising, and the paints, hardware accessories and other ingredients that must be used to manufacture furniture are all rising. In addition, the increase in the prices of living materials brought about by inflation has led to an increase in labor costs such as workers' wages. These are the direct reasons for pushing up the cost of furniture and urging the price of furniture to rise, which also makes the current round of price increases appear to be the general trend and imperative.
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