Panel-based furniture market is sluggish, panel furniture faces reshuffle
Industry insiders predict that panel furniture has entered the stage of industry reshuffle. Price wars, concept wars, and advertising wars have sprung up. The industry has also developed from disorder to order. The law is to change through wars such as service, quality, and price. The industry pattern has eliminated a large number of companies that cannot keep up with their services, are of poor quality and lack in price advantages, and eventually formed a major industry brand to compete against competition.
Xing Honglei analyzed and believes that the furniture industry includes many problems such as design content, material standards, sales channels, etc. The key to the current throat is still the company's own development. "Domestic furniture is very low in design content, copying and imitating each other. Very powerful, there is nothing really original. Plus the roughness of the material manufacturer, which causes the homogenization and low value of most furniture to be serious. The single sales channel has caused the intensification of vicious competition in the industry, and consumers have not received any cheap. . "
Market analysis of wood-based panel
Affected by the Guangzhou Asian Games, most of the decoration works in Guangzhou city have basically stopped, and new private decoration projects will not be carried out, resulting in a substantial decline in the sales of MDF; Plywood shipments continue to slow, but due to the use Extensive, still has a certain shipment; the price of decorative panels remains stable, but the hot market gradually recedes.
1. MDF: The decoration project in Guangzhou has basically stopped, and the sales volume has dropped significantly.
Near the end of October, the Asian Games is about to be held. At present, most of the decoration projects in Guangzhou are in the final stage. The new decoration projects will not be started for the time being, and even private decoration projects will also be stopped. In this case, the sales of wood-based panels have experienced a large dive. Although the MDF distributors have lowered the price of MDF slightly in the past, it has become an irreversible fact that the artificial board market has become cold due to the Asian Games environment. Therefore, merchants have said that temporarily they will not attract customers by adjusting prices. At present, Guangzhou Yuzhu International Timber Market (view map) (view map) MDF 2440 × 1220 × 6mm is priced at 32 yuan / sheet.
2. Plywood: Shipment continued to slow down, but due to the wide range of uses, it still has a certain amount of shipments.
According to the wood-based panel vendors in the Guangdong Yuzhu International Timber Market, the shipment of plywood has also begun to become relatively slow in recent times. However, because plywood has a wide range of uses, and among many types of wood-based panels, the product quality is at the highest level, so even under the influence of the Asian Games environment, plywood can still maintain a certain shipment. Businessmen have said that although the Asian Games has not yet started, most of the projects, including private decoration projects, have begun to stop work. The market for artificial board will be more deserted in the future. At present, the price of 2440 × 1220 × 9mm plywood for Guangzhou Yuzhu International Timber Market is 65 yuan / sheet.
3. Decorative panel: The price remains stable, and the hot market gradually recedes.
According to the wood-based panel merchants in the Guangdong Yuzhu International Timber Market, since the end of September, the demand for the decoration industry has increased. After a small increase, the decorative plate market that has been quiet for a few months has finally appeared a relatively rare "upper market"; but this stock market lasted for a very short time, and now it has begun to gradually retreat. Although the market is no longer, the price of decorative panels remains stable. At present, the price of 1220 × 2440 × 3mm rosewood veneer for Guangzhou Yuzhu International Timber Market is 90 yuan / sheet.
Floor market analysis
The floor market is more affected by the Asian Games, but the traditional floor market has become very deserted in the peak season. In the face of the bleak market, it is difficult for merchants to raise prices.
1. Reinforced flooring: The flooring market is most affected by the Asian Games, and the flooring market has become very deserted.
Compared with the wood-based panel market, the floor market is more affected by the Asian Games. In addition to interior decoration, man-made panels can also be used in furniture production and other fields. But the floor can only be used in home decoration. Therefore, when the decoration works in Guangzhou area basically stop, it is destined to face an awkward situation in the flooring industry. Now this embarrassing situation has arrived. It should have been the traditional peak season for the flooring market, but now the market has become very deserted, and the sales of all kinds of flooring have dropped significantly. At present, the price of antique black oak laminate flooring 807 × 130 × 12mm in Guangzhou Yuzhu International Timber Market is 67 yuan / m2.
2. Solid wood flooring: The market is deserted, and it is difficult for merchants to raise prices.
Although this year's real estate decoration market is significantly more bleak than in previous years, the increase in imported wood prices and labor costs has caused many flooring companies to rethink the issue of product price positioning. It is understood that the continued appreciation of the renminbi has also brought certain benefits to flooring wood importers; however, such benefits simply cannot offset the cost increase caused by the increase in wood prices. Floor merchants said that the price of timber imported from North America rose by about 30% year-on-year.
Many timber merchants used to import timber from Southeast Asia and Africa, but in recent years, the governments of these regions have restricted timber exports. Timber exports have been declining, leading to rising prices; moreover, unstable supply has ultimately forced flooring companies to seek new timber import channels. Rising costs have caused headaches for flooring businesses, but the current bleak market situation makes it difficult for them to raise prices. At present, the price of 610 × 125 × 18mm Asian rosewood solid wood flooring in Guangzhou Yuzhu International Timber Market is 410 yuan / m2.
3. Market analysis of the veneer market
The market of the veneer market is unstoppable, and it is still mainly stable, and the various types of materials are generally equivalent to the previous performance. The better sales are still the more popular ash, sapele, etc., while other wood species market is more general, there is no bright spot. In addition, Myanmar's timber supply is relatively scarce, and wood veneers such as golden silk pomelo may face shortages. However, although the supply of gold silk teak skin is tight, the merchants said that the price of gold silk teak skin may be slightly increased, and the price will not increase significantly. At present, the sapele in the Guangdong market is 0.6mm thick, and the AA grade is priced at 7.5 yuan / square meter; the Ash is 0.6mm thick and the mountain pattern is 9 yuan / square meter; .
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