In 2011, mahogany furniture is expensive. Where is it expensive?

After years of development, the mahogany furniture market has formed a group of enterprises with strong brand names. This year is a particularly critical year for the mahogany furniture industry. On the one hand, national policies control the development direction of real estate, reduce villa real estate, vigorously develop affordable housing, and reduce the space for high-end customers to purchase mahogany furniture; The cost pressure brought about by the sharp rise, at the same time, the high-speed expansion of the mahogany furniture production industry and distributors has brought about fierce competition in market sales, while the market prices and sales have both been sluggish.

The reason why mahogany furniture is highly sought after is that from the material point of view, it uses high-quality precious red sandalwood, huanghuali, ebony and other precious woods; from the appearance, it contains a strong oriental atmosphere in the solemn and elegant. Mahogany furniture is not only a piece of furniture, but also an insatiable artwork and status symbol.

Redwood expert analysis and research pointed out that due to the extremely slow growth of redwood raw materials, it often takes decades or even hundreds of years to grow up. Such scarcity will inevitably make its price more and more expensive. For example, Hainan Huanghualimu is the best among redwoods, and it can only be grown in hundreds of years. The current price per kilogram has reached 10,000 yuan. In addition to the rising prices of raw materials, the scarcity of craftsmen and the increase in labor costs have virtually boosted the price of mahogany furniture. The air traffic control mahogany expert gave an example to the reporter: a Luohan bed of small leaf red sandalwood, from design to production, needs at least a year, the designer, carpenter, engraving craftsman and other salaries are very expensive. Take the engraving craftsman as an example. At 300 yuan a day, it will be more than 120,000 yuan a year, and this salary level is still rising with the economy.

According to the relevant experts of mahogany furniture, the mahogany furniture industry has gradually moved from a rapid and loose development trend to a stable and concentrated development, from business operations to brand operations, and from price wars to honest service wars. In the market competition, small factories that do not have the sense of service and only want to fish in the muddy water will inevitably be eliminated. What is left is definitely a company with brand competitiveness. Only in this way can the redwood furniture industry truly move towards healthy development Mahogany furniture that contributes to customers' fine culture.