The Internet enters the era of the giant war era and becomes a battleground for the military

Goldman Sachs believes that the value of media content is getting higher and higher, becoming a battleground for traditional media companies and Internet giants, and the most prone to conflict.
Goldman Sachs TMT analyst Michael Ronen said in a recent podcast that traditional media companies believe that Internet giants use their costly content to generate advertising revenue, and they themselves can only be allocated a small portion of the benefit cake. The two parties will have conflicts in various fields. Ronen said:
It's worth noting that the giants are trying to create sophisticated products for consumers to quickly deliver what you want and what you care about the most, and in this work they will have conflicts in different parts of the system.
Ronen uses Google's $80 billion YouTube example as an example, saying it builds powerful content production capabilities internally.
He also said that with the rapid rise of mobile devices, many traditional media companies have launched more and more content, but social media platforms such as Facebook and Snapchat have not attracted enough attention, so they need to commercialize the content. Find ways to make better use of these distribution channels.
At the same time, young consumers are more interested in short videos and live broadcasts of celebrities, sports stars, etc., and also promote the transformation of consumer demand. Ronen said:
These content are becoming more and more valuable. If you can turn them into proprietary assets through specific sports-related rights, news content rights, and mastery of some niche content, this value will be further amplified, so that it is not only traditional media. The company's favor will also be welcomed by Internet companies and wireless operators.
This trend has long been seen by Apple. The Financial Times quoted sources at the end of May to say that Apple executive Eddy Cue, who heads the iTune store, Apple Music and iCloud, made an offer to Time Warner Corporate Strategy Director Olaf Olafsson at a meeting last year. However, the discussion was only at the preliminary stage, and Apple CEO Cook and Time Warner CEO Jeff Bewkes did not participate.
Time Warner currently has many high quality assets. For example, the game "Power Game", "Silicon Valley" and "Vice President" HBO, Hollywood's largest film producer Warner Bros., CNN, and "Time" magazine.
The Financial Times analyzed that Time Warner is a suitable acquisition target for Apple. It and Disney are two of the two media companies that do not have a two-tier shareholding structure and family holdings.

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