Naughty Fort, the work and market analysis before the parent-child park opened
2019-09-07 14:06:02
Shanghai Yubao Amusement Equipment Co., Ltd. is located in Shanghai, the largest comprehensive industrial city financial center in China. Over the years, it has specialized in producing all kinds of large outdoor toys and kindergartens. After several years of hard work, it has developed into Shanghai and Wenzhou. Two major production bases, covering no more than 20,000 square meters of national non-regional and cross-industry companies.
Work and market analysis before the opening of the naughty castle parent-child park
(1) Business investigation:
The first thing you know about the business process is the cost, which is the cost. We believe that the main components of operating costs are: fixed costs + floating expenses.
Fixed costs include: equipment costs, property fees, cost of equipment, etc.
Floating expenses include: advertising expenses, utilities, gifts, staff salaries, management fees, etc.
As long as we know the detailed structure of the new store costs, we can clearly understand our break-even point, which is convenient for our expectations and decision-making.
(2) Product analysis:
Different from the traditional children's paradise, Yongjia Hiller's new indoor cartoon paradise combines cartoon and animation, the theme of children's puzzle, and has a lively, fascinating brand image and a humanized event venue. Layout and thoughtful service. At the same time, the park also introduced foreign design concepts and adopted advanced multimedia digital amusement technology such as sound, light, electricity and water. Comply with the child's lively, active nature.
(3) Market analysis:
With the improvement of living standards, the space for children’s activities has shrunk. The current children are faced with obesity caused by overnutrition, lack of communication and autism, network syndrome caused by long-term online games, test anxiety caused by exams and school pressure... happy, innocent These natures that belong to children seem to be getting farther and farther away from children. Children need a place where they can release their nature.
It can be seen that the children's playground is not only a place for children to play, but also a carrier for the happy, lively and innocent nature of children. According to statistics, the number of children under 8 years old in China is about 86 million; the monthly consumption of households in Beijing, Shanghai, Xi'an, Chengdu, and Guangzhou has reached 900 yuan, including consumption for education and entertainment. It accounts for about 62% and 10% of the total consumption; and according to relevant data, the value of the children's play market space is 7 billion yuan. It can be seen that we still have a lot of room to explore in this industry.
(4) Customer survey:
Our direct consumers are children, but consumer decision makers are parents. Today's Chinese family – 6 adults and 1 child – is common. We need to attract these adults to pay for their children through advanced business ideas, effective marketing tools, interesting rides, and attentive service.
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn
Work and market analysis before the opening of the naughty castle parent-child park
(1) Business investigation:
The first thing you know about the business process is the cost, which is the cost. We believe that the main components of operating costs are: fixed costs + floating expenses.
Fixed costs include: equipment costs, property fees, cost of equipment, etc.
Floating expenses include: advertising expenses, utilities, gifts, staff salaries, management fees, etc.
As long as we know the detailed structure of the new store costs, we can clearly understand our break-even point, which is convenient for our expectations and decision-making.
(2) Product analysis:
Different from the traditional children's paradise, Yongjia Hiller's new indoor cartoon paradise combines cartoon and animation, the theme of children's puzzle, and has a lively, fascinating brand image and a humanized event venue. Layout and thoughtful service. At the same time, the park also introduced foreign design concepts and adopted advanced multimedia digital amusement technology such as sound, light, electricity and water. Comply with the child's lively, active nature.
(3) Market analysis:
With the improvement of living standards, the space for children’s activities has shrunk. The current children are faced with obesity caused by overnutrition, lack of communication and autism, network syndrome caused by long-term online games, test anxiety caused by exams and school pressure... happy, innocent These natures that belong to children seem to be getting farther and farther away from children. Children need a place where they can release their nature.
It can be seen that the children's playground is not only a place for children to play, but also a carrier for the happy, lively and innocent nature of children. According to statistics, the number of children under 8 years old in China is about 86 million; the monthly consumption of households in Beijing, Shanghai, Xi'an, Chengdu, and Guangzhou has reached 900 yuan, including consumption for education and entertainment. It accounts for about 62% and 10% of the total consumption; and according to relevant data, the value of the children's play market space is 7 billion yuan. It can be seen that we still have a lot of room to explore in this industry.
(4) Customer survey:
Our direct consumers are children, but consumer decision makers are parents. Today's Chinese family – 6 adults and 1 child – is common. We need to attract these adults to pay for their children through advanced business ideas, effective marketing tools, interesting rides, and attentive service.
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn
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