"The foreign brand" floor is getting hot

"The foreign brand" floor is getting hot

In recent years, the "foreign brand" floor in China's consumer market has become increasingly hot, many consumers said that the domestic quality of some products do not depend on the suit and the suit have no special differences and choose foreign brands, this phenomenon has caused many domestic flooring companies are Have to pay attention, but also need to find development breakthroughs and strengthen the construction of independent brands.

The era of self-owned brand in the grounding board industry is not passively accepted, but it is an initiative to change. A few floor companies have tried to differentiate themselves by building their own brands with differentiated paving floors in the era of self-owned brands, which can bring the following two major advantages to flooring companies:

Strengthen differentiated development to avoid price disputes The domestic floor terminal consumer market One after another price war for consumers, has long been psychological fatigue. In recent years, the return of rational consumption has made more consumers pay attention to the floor products themselves. Differentiated and unique flooring products are undoubtedly fatal and attractive for them.

Things are rare and valuable, and the use of differentiated ways to circumvent the endless price war will enable companies to place more energy in floor technology research and development and quality improvement, thereby establishing the core competitiveness that floor independent brands cannot replicate.

The Road to Differentiation It is not impossible to strengthen the construction of independent brands to realize the “enclosure movement” of China's floor independent brands on a global scale and create a professional international brand image. Wine is not afraid of a deep alley. Differentiated floor products with distinctive features and excellent product quality are naturally loved by everyone. Domestic domestic brands' own brands will meet the international market and enter the backyard of the “Ocean Floor”, and they will be able to counter the Jedi floor brand. To win back the lost domestic market, and to break into the external international market, the realization of this dream needs to rely on the difference model.

Choosing to be a self-owned brand requires rejecting many temptations and resisting market storms. The pressure to build your own brand and adhere to your own brand is huge, but as long as you master the method of resolving stress, you can solve it. That is differentiation.

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