The Important Role and Needs of Electric Power Marketing Information Management System Construction

The power marketing information management system covers the whole process of marketing and is the core part of the power marketing technical support system. The most basic goal of power marketing is to realize the entire process of managing power operations with computer software through comprehensive computer management of the user's power business. By the late 1990s, many power supply companies began to use their network structures and powerful computer systems and set up their own power marketing information management systems based on their own business needs.

With the rapid development of the national economy, the quantity of electricity demand in China is also increasing, especially in the eastern and southern regions. There is still a large electricity gap, especially in the peak period of electricity consumption. Nowadays, many power customers require high-quality electric energy supply, especially for large-scale enterprises. It can be seen that solving power grid shortages is still the most important task at present. In recent years, the forecast of the grid's electricity load on the grid has not been accurate enough or fast enough. Therefore, it is necessary to implement a power marketing information management system.

Decision-making is the center of business management. The correctness of decision-making determines the success or failure of a business. The more timely and rich the information the company obtains, the more it can optimize its decision-making to obtain the best economic benefits. Information becomes the decisive factor in enhancing the competitiveness of the company. The power marketing information management system can provide a large amount of power information for the company's economic activities in a timely and accurate manner, so that the leaders can make correct decisions, and promote the enterprises to quantify and scientific management, so as to achieve management modernization.

The overall optimization of enterprise management is based on the laws of the socialist market economy, and the comprehensive application of modern management ideas, methods, and means to various functional management systems is based on the strategic objectives of the enterprise, and the various elements of production and operation are optimized and reasonably configured. Under the principle of wholeness, through vertical and horizontal coordination, the optimization of local functions, and then the optimization of the overall function, so that the flow of people, logistics and information in the best combination of state, with the minimum input, the best conversion, to obtain the largest production Out. One of the company's most important goals is to obtain maximum output. To achieve this goal, it is necessary to optimize the overall function of the enterprise. In order to make the scientific management of operations more manageable than to stay in the general concepts and appeals, computer-aided management must be used to automate information processing and improve the accuracy and timeliness of information. The power marketing information management system is an important part of the power supply enterprise information management system. From the optimization of the overall function and the optimization of the local functions, the power consumption information management system is required to be computerized.

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