Violent Toys: Benefits vs. Children's Growth

Market: Thousands of "Violence" Toy Packages

Now more and more toy stores, children's cities and other places to buy children's toys, filled with the "Bear infestation" and other cartoon related toys, such as axes, **, saws, dolls and so on. Most toys are made of plastic material, similar in size and physical, very realistic. The toy packaging uses a uniform brown design that appeals to a complete set of purchases.

According to the staff, they have a set of props that are one of the protagonists, "The bald head is strong." "Axes, chainsaws and rifles are all available, and they can produce dozens of sets a day."

Logged in to a certain network and searched for the keyword "strong bald electric saw", a total of 4307 results were found, including a full set of "weapons" consisting of short *, long *, soft bullets*, chainsaws, and electric axes. Because the price is cheaper than the physical store, the sales volume is also very good. The number one store has sold more than 5,000 units in a single month.

According to the rough estimate of the physical store and online store's offer, only buying a full set of "strong bald" weapons (including *, axes, chainsaws, etc.) will cost 343 yuan -696 yuan. If you add other toys and stationery, the full cost of up to 2,700 yuan.

Follow-up: Large Merchants Earn Three or Four Million Months

These "violent" toys are prolific in Dongguan and Yiwu, Zhejiang. Afterwards, we contacted a toy wholesaler in Dongguan on the grounds of wholesale. When it was stated that it was the first toy business and was hesitating to choose the “bear infested” toy, the other party immediately said: “Now, the “bear infestation” is normalizing. The children like it. I can go out and sell thousands of sets a day. You can get goods with confidence."

In terms of price, the other party said that the first wholesale can be set at three or four hundred. "There are single toy guns, axes, chainsaws, and so on. There are also suits. In general, plastic toys are sold at a price of 10-15 yuan for a single toy and 20-30 yuan for a complete set of toys."

When questioning whether such a cheap price is not a good material, the other party denies it. "Our toys are manufactured by regular manufacturers, and we supply many merchants and toy cities around the world with absolutely no quality problems."

The wholesaler still had an account: "For those big merchants who set up stalls in the toy city, they usually do it once every two weeks, and they take about 1,000 items each time. Even if they take only one single item* At least, we have to sell more than two or thirty yuan, and we have to make three or four hundred thousand less this month."

Dealer's monthly gross profit = (30 yuan - 10 yuan) × 2000 pieces = Note: Assuming here a single wholesale price of 10 yuan, a single retail price of 30 yuan 40,000 yuan

Parents: worry about children mimicking the plot

Parents are very worried about the adverse effects of these "violent" toys on children.

The white-collar Mr. Zhang said that his son is particularly obsessed with "Bear Haunting", "a knife with strong bald head, *, and an axe, school bags, pencil boxes, clothes, shoes, etc. are all "up and down the bear"."

Mr. Zhang said that each time he goes to the mall, he will not bring children to the toy area. Even if the toy of the same type has different colors, he will see it and buy it. Now that the toy is expensive, you can go out and buy two or more. In addition to spending a lot of money, Mr. Zhang is most dissatisfied with the plot of the child's old school cartoon.

According to Mr. Zhang, each time they refuse to meet the child's requirements, the children will imitate the plot in the cartoon and use toy guns to shoot at them, or wield a "skull and axe" to cut the human form. "Now children take these toys out and adults have to follow them, for fear that he will hurt other children."

Merchant: It is impossible to have a violent effect

The "violent" toys sold at the regular mall supermarkets have tag and ingredient labels and are regular products. Some toys sold in the wholesale market are mostly three products.

"You can rest assured that we have all sold for so long," he asked a Taobao seller about toy manufacturers, ingredients, and other information. He said that although the toy is not packaged, it is absolutely reliable.

“Is there a violent influence on children? It’s impossible. The children are holding their own play.” In God’s Commodity City, a shopkeeper focused on selling these “knife sticks” when asked if these toys were The shopkeeper expressed an unbelievable attitude that would make the child "prone to violence."

Anime experts: should develop relevant industry standards

Liu Chungang, secretary-general of the Beijing Animation and Games Industry Alliance, said that there are indeed excessive language and movements in some animation works, which may bring negative impact to children. However, the country has not yet introduced relevant industry standards and can only rely on industry self-regulation. To solve.

Talking about the influence of animation toys on children in reality, Liu Chungang thinks that the root cause is still cartoon content. "The violence of the content has had an impact on the child. The child will imitate it with a toy. At present, the problem has attracted attention and I believe it will be improved." He said that CCTV has criticized "Pleasant Goat" and "Bear Haunting". , is a very good vane, will promote the introduction of relevant industry norms.

U.S. cartoons are divided into 5 levels for children aged 2 to 14 years. Among them, TVY-level cartoons are designed for children aged 2 to 6 years old. Its plot easily contains no horror scenes and the theme is healthy, so it is suitable for all children to watch. .